Paul Wood, a board member at the Australian Academy of Technology and Engineering, advocates for innovative solutions to reduce agricultural methane emissions while maintaining cattle production. His approach contrasts with calls for reducing livestock numbers, as he believes technology can significantly cut emissions without disrupting traditional agricultural systems. Wood emphasizes targeted investments to support methane-reduction technologies like feed additives, genetic selection, and animal management practices, which would help make cattle farming more sustainable without reducing herd sizes. The Global Methane Hub, a body on which Wood sits, has recieved $200 million to find environmental solutions. Wood is often critical of alternative protein technology such as cultivated meat, seeing it as too expensive to be a legitimate solution, preferring a path that both addresses environmental goals and meets the economic needs of farmers.