Episodes
Steven Shattuck, author of the new book "Robots Make Bad Fundraisers," joins to talk about the perils of technology and how it applies to the fundraising space, the importance of human relationships, and fundraising in 2020. Links & Resources: Book: https://robotsmakebadfundraisers.com/ Bloomerang: https://bloomerang.co/
Published 08/28/20
Kris Putnam-Walkerly, author of the new book, Delusional Altruism, helps philanthropists increase the clarity, impact and joy in their giving. In this episode, Kris shares with us what exactly delusional altruism means, what philanthropy is like in times of crisis, and philanthropy trends and tips that can help nonprofits looking to get more funding. Links & Resources: Book: www.delusionalaltruism.com/ Free 45-min Consultation: https://speakwithkris.com/ Website:...
Published 08/13/20
Monthly giving guru Harvey McKinnon has written a new book on monthly giving and joins to chat about that book, why people do or do not give, and how long it would take us to rebuild civilization if we started from scratch today (random, we know). Links & Resources: Harvey McKinnon: https://www.harveymckinnon.com/ Books: https://www.harveymckinnon.com/books/
Published 07/24/20
How do you manage 13 teams in 50 countries? How can organizations use social media to listen to customers? What are some of the trends around SEO in 2020? All asked, and discussed, with Olga Adrienko, Head of Global Marketing for SEMrush, in this episode. Links & Resources SEMrush: https://www.semrush.com/ Olga: https://twitter.com/Olgandrienko
Published 07/02/20
People in the US think they spend 6% of their income on charitable giving but in reality, they spend around 3%. That's the charitable intention-action gap. In this episode Sarah Welch from ideas42 — a nonprofit organization using behavioral science to address complex social problems like charitable giving — shares different research and ideas that organizations can use to narrow and close that gap. Ideas & Resources ideas42: https://www.ideas42.org ideas42 Charitable Giving Page:...
Published 06/16/20
Do people have a set 'altruism budget' that once spent is spent or is it more flexible? Can it grow? Does it shift? Laura Gee, Associate Professor of Economics at Tufts University, joins to share research she's done around the altruism budget as well as other research around donor psychology and giving. Links & Resources Laura's site: https://laurakgee.weebly.com/ LinkedIn: https://www.linkedin.com/in/laura-gee-economist/
Published 06/01/20
Why start a tech company serving nonprofits? How are nonprofits responding to COVID-19? Crunchy or smooth peanut butter? Justin Wheeler, CEO of Funraise, answers all of these questions and more in this episode. Links & Resources Funraise: https://www.funraise.org/ Justin Wheeler: https://www.linkedin.com/in/wheelerjustin/
Published 05/08/20
Online giving is growing 3 times faster in Canada than overall giving. That's according to the latest CanadaHelps Giving Report and one of the things Marina Glogovac, CEO of CanadaHelps, discusses in this episode. She also shares other key findings from the report as well as some early insights into Canadian giving in light of the COVID-19 pandemic. Links & Resources CanadaHelps Giving Report: https://www.canadahelps.org/en/the-giving-report/ CanadaHelps: https://www.canadahelps.org
Published 05/01/20
Why create a bedding company? Why crowdfund it? How do you crowdfund for that? All things discussed with the CEO and Co-Founder of Sheets & Giggles, Colin McIntosh. Links & Resources Sheets & Giggles: https://sheetsgiggles.com/
Published 04/22/20
Google Analytics wizard and teacher, Chris Mercer, sat down with Brady in-person after completing a brand new training course, Google Analytics for Nonprofits, to share how he got into Google Analytics, why it's critical (and underused) for nonprofits, and what people need to know and learn (and what the course is about). Special for Listeners: Use the code "podcast" to save 25% off your course at courses.nextafter.com. Links & Resources MeasurementMarketing.io:...
Published 04/16/20
What is context marketing? Why is it a revolution? And why not just ask the guy who wrote the book on it... wait, we did! That's Mathew Sweezey who joins in this episode to chat about his book, his award-wining podcast, and more things marketing. Enjoy! Links & Resources Mat's Website: https://mathewsweezey.com/ Mat's Twitter: https://twitter.com/msweezey Mat's LinkedIn: https://www.linkedin.com/in/mathewsweezey/ Electronic Propaganda Society: https://electronicpropagandasociety.com/
Published 04/10/20
What does charitable giving look like in a down economy? What are some things you should be looking for? Are all donors impacted the same? Woodrow Rosenbaum, Data and Insights Lead for GivingTuesday, discusses these questions and shares some insights from GivingTuesday in 2019 and some ideas to try for the next one (now on May 5th). Links & Resources GivingTuesday: https://www.givingtuesday.org/ GivingTuesday Data Collaborative: https://www.givingtuesday.org/data #GivingTuesdayNow (May...
Published 04/03/20
How can in-person fundraising events be streamed online? How can peer-to-peer events be more engaging? And how can people raise millions of dollars playing video games? The answer: livestream fundraising. That's the focus of this conversation with Michael Wasserman — CEO & Co-Founder of Tiltify, a leading livestream fundraising platform — as well as how livestream and other interactive technology can be used in response to COVID-19. Links & Resources Tiltify site:...
Published 03/27/20
How can your fundraising be more responsive? Seems like a pretty pressing question but it's a concept Gabe Cooper — CEO of Virtuous Software — and his team have been thinking about and been working on for a while. In fact, he recently wrote a book on the subject. In this episode, he discusses what Responsive Fundraising is, its key tenants, and what it looks like before sharing some of his views and experiences navigating the coronavirus pandemic. Links & Resources Responsive...
Published 03/20/20
Is soap that benefits koala's good for charity? Are Donor Advised Funds bad? Just how good are Google's free tools for nonprofits? All things discussed, and much much more, with George Weiner, the Founder & CEO of Whole Whale — a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. This is a fun one. Links & Resources Whole Whale: https://www.wholewhale.com/
Published 03/06/20
Social fundraising has been around for a while now but there's still much we don't know. This is why Jenna and Rich form OneCause did some extensive surveying of social fundraisers and social donors and what they unpack and share in this episode. Links & Resources OneCause: https://www.onecause.com/ Social Fundraiser Study: https://try.onecause.com/ebook/social-fundraiser-research-study/
Published 02/22/20
Networking. You may have just threw up in your mouth a little bit there but networking isn't just about awkward, forced conversations and David Burkus is here to tell you more about it. He is one of the world’s leading business thinkers whose forward-thinking ideas and bestselling books are changing how companies approach innovation, collaboration, and productivity and in this episode, he shares some of his research on networking — its power and how to do it better. Links &...
Published 02/07/20
How can we better and best evaluate a nonprofit's impact? This is something Dean Karlan — Co-founder and Chair of the Board of ImpactMatters, Professor of Economics and Finance at Northwestern University, and President and Founder of Innovations for Poverty Action — has spent his career working on and shares more about his work, research, and experience. He provides some tips to donors and nonprofits alike who are looking to make and show impact. Links & Resources: ImpactMatters:...
Published 01/24/20
The first pod of 2020 takes a look back at 2019 as Nathan and Brady talk about some of the highlights from the past year, share some of the things they've learned, and discuss a few of the neatest experiments. Links & Resources Experiments: https://www.nextafter.com/research/ Research: https://www.nextafter.com/resources/
Published 01/10/20
Doug White — an author, teacher, advisor to nonprofit organizations and philanthropists — joins to discuss his new book Wounded Charity among other things. Doug shares how organizations should respond to a crisis as well as how the media covers, creates, or convolutes a crisis before sharing more broadly on giving, philanthropy, and generosity. Links & Resources Doug White: http://www.dougwhite.net/ Wounded Charity: Find a local bookstore,...
Published 12/13/19
Have you heard of giving days? Have you done one? Dana Suther, Assistant Director of Strategic Solicitations at Kansas State University Foundation, joins to share about her experience leading the first giving day in K-State's history. She talks about why they wanted to do a giving day, how they arrived at their singular focus, and how essential coordination amongst teams is. Links & Resources: KSU Foundation: https://ksufoundation.org/ All in for K-State:...
Published 11/29/19
Pledging has been used in fundraising for years but does it work? How could it be improved? Used for online gifts? Marta Serra-Garcia — a behavioral economist and an Assistant Professor of Economics & Strategic Management at the University of California San Diego — joins to discuss some new research covering the subject of pledging before discussing upcoming research and how generosity can be optimized. Links & Resources: Marta's Site: http://bit.ly/350JwO2 Pledging Research:...
Published 11/15/19
Since 2003 Movember has funded more than 1,250 men’s health projects around the world with funds mostly raised through a month-long peer-to-peer focused campaign. But how do you create a great campaign? Or how do you make changes to an already good one to make it great? We discuss these questions and more with Alexandra Ryan — Global Lead of Fundraising Products for Movember — and dig into what she and her team did specifically with 'Move' and their award-winning work in 2018. Links &...
Published 11/01/19
Your usual host, Brady Josephson, hops on the other side of the mic to share about new research studying 204 donation pages and another one looking at 2,589 nonprofit emails as well as the launch of the NextAfter Institute for Online Fundraising. Links & Resources: Donation Page Research: https://www.stateofdonationpages.com/ Cultivation Research: https://www.cultivatingdonors.com/ NextAfter Institute: https://www.nextafter.com/institute/
Published 10/19/19
If want to grow giving, shouldn't we better understand the reasons why people do, or do not, give? Or why they choose to give again and over time? Nick Ellinger, VP of Marketing Strategy at DonorVoice, Editor at The Agitator, and author of The New Nonprofit, shares from his work and research on how we can listen to donors and what to listen for to increase engagement and ultimately grow giving. Links & Resources DonorVoice: https://www.thedonorvoice.com/ The Agitator:...
Published 10/04/19