How does your club measure up to the competition? Are you performing above the industry standards or below? Are you achieving the objectives necessary to continue to grow and operate successfully? In order to answer these questions, club managers must have a way to track performance. Evaluating the progress of individuals, projects, and specific departments is important, but you also need to have the ability to take an in depth look at the club as a whole.  Using proper KPI’s allow clubs to benchmark their financial and operating performance against their peers in all key areas of club operations including administration, golf operations, course maintenance, food & beverage, and clubhouse. Club managers and committee members utilising the proper KPI’s, and benchmarks will be better informed about their club’s financial and operational health and are able to utilize this knowledge to make better, more informed decisions.  As Jeff Blunden says, when you know more about your business you can make better decisions about its future. Highlights from this episode of the GIG Podcast that you don’t want to miss: 5:10 – Listen to Jeff’s thoughts on what the golf industry is going to look like when the COVID-19 pandemic is over once and for all.6:54 – Learn about how Jeff helps club owners & operators improve their businesses.8:38 – Hear about why the numbers matter, but why what you do with them matters even more.11:25 – Suggestions from Jeff for club managers when your board is dysfunctional and not able to run effectively.14:50 – Learn about the subscription-based online benchmarking platform Club Benchmarking which Jeff’s company oversees in Australia, and how it allows clubs to benchmark their financial and operating performance against their peers.20:17 – What the most important numbers to focus on are when taking a temperature check of the operational and financial performance of your club.24:24 – From an operations standpoint, learn about the KPI’s to focus on most.29:36 – Listen to Jeff’s thoughts on pricing strategies & philosophies at a club.37:36 – Find out the one thing that you can do today to maximize the opportunity presented to every club owner & operator because of the recent boom in golf. About Jeff Blunden Jeff Blunden, the Managing Director of GBAS, managed the Golf Advisory Business Unit for Ernst & Young from 2001 to mid-2006, before spending some time in roles with both Golf Australia and an international management company prior to formally creating his own advisory services company in late 2008.   Jeff has worked with over 170 clients over his advisory career including golf clubs, resorts, councils, administration bodies, private owners, developers, banks, and legal firms. Invaluable assistance and insight have been provided in many areas of the golf industry, including club and facility operations, new developments, project and membership structuring, hospitality services, strategic planning and market and consumer research. Jeff is also the author of many of the major industry reports that have been published in recent years evidence of the level of industry insight held by the company. The beneficiary of this knowledge are the clients of GBAS. To contact Jeff and his team to discuss how they can help you and your club, please visit their website at https://www.golfbas.com or email him directly at [email protected].