Does any of this sound familiar? You're trying to increase inclusivity/eco-friendliness/year-round operations in your golf business, but you're not seeing results. You've been told to take action X, but it's just not working and you're feeling the pain?   On this episode of the GIG Podcast, innovative golf course owner and operator, Leonard Gendron, shares his secrets to success in attracting new business, becoming eco-friendly, and making his course a community hub.   "I think that for us here anyway, I think it's really about the leadership. So, it kind of comes from myself down to my managers, and then down to the employees…and they're super supportive." In 2005, Leonard Gendron took over his family's golf course, which the property it sits on had been in his family since 1884. Since then, he has been working to make his own mark on the business. In 2019, he partnered with a local brewery to open the first craft brewery on a golf course in Canada. This was just the beginning of his efforts as he then took steps to make the golf course more ecologically friendly and inclusive to the community. In 2020, he started working on a TV show about the golf course, as well as adding on-site accommodations called Jupes.   Highlights from this episode of The GIG Podcast that you don’t want to miss include:   The property that Hammond Golf Club sits on has been in the Gendron family since 1884, and its owner/operator, Leonard Gendron, has been at the helm for 17 years.The Club has recently added a brewery, Jupes (a glamping-style accommodation), and a TV show to its repertoire in order to become more inclusive to the community and less dependent on weather-related golf revenues.Gendron credits his success to the team effort of his partners and employees, and advises others to find like-minded individuals to help achieve their business goals.  Looking for innovative solutions to your golf business challenges? Look no further than this episode of The GIG Podcast! To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.