Are you a club manager struggling to create an irresistible brand for your facility? If so, you’re not alone. With an estimated 38,000 golf courses on the planet, it’s difficult to differentiate yourself and capture your customer’s attention. On this episode of The GIG Podcast, we sit down with Gair Maxwell, a storyteller brand strategist and self-described history junkie who has shared speaking stages with icons such as Richard Branson and Gene Simmons. His book, BIG LITTLE LEGENDS, explores how everyday leaders build irresistible brands. Be sure to tune in as Gair shares his strategies for creating an unforgettable brand and if you’re ready to transform your club’s business and increase your bottom line, get ready to take some notes.   "Attention equals currency, which means any business leader today has got to be asking the question, how are we going to inspire people to pay attention to us?"   "Once you have their attention, then you can make a connection. Make a connection. Build a relationship. Build a relationship. You build trust. If you earn their trust, you earn their business."    In this episode, you will learn about:    1. The strategies Gair Maxwell used to help a small business in a highly competitive category become a $50 million enterprise.   2. How brand identity helps build an irresistible brand and how it will affect your marketing efforts.   About Gair Maxwell   Gair Maxwell is a storyteller, brand strategist and self-described history junkie who marvels at the sight and sound of a well-struck drive off the tee. A frequent-flying keynote speaker, Gair has shared speaking stages with icons such as Richard Branson and Gene Simmons, and was named Speaker of the Year by TEC Canada, the country's largest CEO organization.   Gair is also the author of BIG LITTLE LEGENDS which is a book about how everyday leaders build irresistible brands, which is exactly what we’re going to talk about on this episode of The GIG Podcast!   Discover the secrets to Irresistible Branding! Tune into this episode of The GIG Podcast with Gair Maxwell to find out how it's done. To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.