Does any of this feel familiar?   You’re frustrated from constantly having to repeat yourself and not being understood.  You have anxiety from not being able to effectively express your ideas and having them fall on deaf ears.  You feel powerlessness from trying different tactics to communicate your message, and not seeing the results you desire.   In a world of quick gratification, it can be difficult to effectively communicate as a leader. Poor communication can lead to confusion, frustration, and even discord in the workplace. Colin Cox, a leadership coach, knows all too well the importance of effective communication. Having served as COO of Demonware, and having begun work at Electronic Arts by the tender age of 15, Colin has developed a tremendous amount of experience in executive communication.   On this episode of The GIG Podcast, Colin shares with us his expertise on how to craft effective digital, verbal, and written communication and how to lead with the conclusion in order to capture the attention of your audience. So, if you're looking to improve your leadership communication skills, then this episode is for you!   "Having a key message and leading with your conclusion are two things that I've observed that help communication be a lot better received." – Colin Cox   Here's what we cover with Colin Cox in this episode: How Colin’s passion for video games and sports lead to his early career success at just 15 years old.What the importance of the "Bookending" technique is in effective communication.What the power of listening to the "environment” is, and how can it be used to craft a message for an audience.  About Colin Cox  Colin Cox is a leadership coach and former COO of Demonware, the online studio for Activision. He has worked in the tech and gaming industry since he was 15 and is an expert in communication, leadership, and executive coaching.    Colin Cox was a high school dropout who found himself in a government funded program to help troubled teens. Through this program, he managed to get a work placement at Electronic Arts which changed his life. Through his passion for video games, ice hockey, and technology, he developed his interpersonal skills and found himself leading a team at EA by the age of 17. Through this experience, Colin developed key communication skills, such as getting to the point quickly, leading with a conclusion, and bookending. He has since used these skills to gain attention from a panel of judges for a prestigious industry award and to explain complex topics to his audiences. He believes that the most underutilized superpower of communication is actually the skill of listening.   If you're seeking to achieve precise, articulate communication in your leadership, then don't miss this episode of The GIG Podcast! Be sure to join us as we provide the means for you to accomplish your goal of effective communication.  Listen now!   BONUS!  Colin as created a 20% discount code for GIG Nation for his Communicate Like a Pro online course.  The code is GIG, and you can manually apply it via the website linked above, or access these direct checkout links with the code applied for USD and CAD buyers. To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.