A summary of reporting and research we've conducted at Sightlines in recent weeks: 1. Michelob Ultra will become the #2 beer in America by dollar sales this year, overtaking Bud Light and trailing only Modelo Especial. Bryan clocked this back in March 2022, for what it’s worth. Sightlines previewed this change in March 2022 and recently shared context about how and why Michelob Ultra found this new level of success. https://www.sightlines.news/analysis/branding-lessons-from-michelob-ultras-lap-of-bud-light 2. Monster’s Alcohol Brands – which includes The Beast Unleashed, Nasty Beast Hard Tea, and various craft beers and hard seltzers – also took a hit, with decreasing FMB volumes pushing net sales down -31.9% to $41.6 million, from $61 million in Q2 2023.  Sightlines offered an in-depth look at what’s going on in convenience stores and how these retails spaces influence consumers elsewhere: https://www.sightlines.news/analysis/c-store-behaviors-influence-shopping-across-all-retail 3. Multigenerational Homes The Sightlines team previews upcoming insights about one of the key demographic changes in America: the rise of multigenerational households. Hear about why this matters and subscribe to get these insights in your inbox: https://www.sightlines.news/sign-up