Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:   1. Better understand the THC consumer Sightlines insights have showcased how people who use cannabis also drink alcohol and what that could mean for sales of some categories. We'll also explore new data about who's using THC products. How Cannabis Use Could Impact On-Premise Drink Purchases ...

Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines: 1. Hemp-derived products have become one of the fastest-growing segments in beverage. Distributors now have a green light to pursue a segment with broad consumer interest and big margins. Format, Familiarity Push Delta-8 Drinks to Top of Growth Chart https://www.sightlines.news/analysis/format-familiarity-push-delta-8-drinks-to-top-of-growth-chart  Breweries Cash In on Delta-9...

Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines: 1. Beer produced and sold in the U.S. continues a downward trajectory. Latest data from the Beer Institute shows that between May and July, American breweries declined 10 million barrels compared to the same time frame a decade ago. So, what’s the cause? It’s easy to point at cannabis or the “sober-curious,” but we’ll give proper context for what’s going on. The Narrative About...

A summary of reporting and research we've conducted at Sightlines in recent weeks: 1. Michelob Ultra will become the #2 beer in America by dollar sales this year, overtaking Bud Light and trailing only Modelo Especial. Bryan clocked this back in March 2022, for what it’s worth. Sightlines previewed this change in March 2022 and recently shared context about how and why Michelob Ultra found this new level of success. ...