Sure, they're the biggest company in the world with budgets that would make your eyes water. But we can still learn so much from Apple, no matter what size the budget or what business you're in. We got talking about it. See what you think.

If you communicate coherently and consistently with your customers, you'll outperform your competitors. We wanted to prove that this is the case, so we started to get insight from data to prove it. And, lo, Clarity Reports were born. We chat through what they are, why we think they’re useful and how the reports can be used to guide brands.

The hippies won!!!! Branding is fully democratised! This is the future, now! Everything is awesome. We think. We'll have a chat about it. We see massive upsides and a few potential banana skins.

Recorded just before Christmas, we were bombarded with the perfume ads which led to a chat about branding and the luxury market. We had some thoughts, we decided to record them. The fact we recorded just before Christmas was supposed to be a secret but, as you'll hear, that didn't last long...

We're in another lockdown. We're mad as hell and we're not going to take it anymore. And it starts with those branding theories we just can't stand. We picked three knitting rippers to start with. We could've picked more. A lot more. We're raging. But still staying positive.

Your website is the most apparent, transparent, accessible, immediate and influential asset you have. But sometimes brand isn’t applied to your site as well as it should be. Why is this, what’s the consequence of ignoring brand here and what can you do to make sure you’ve got the best experience going? We go through it all. We also introduce the Salami of Trust, probably the biggest branding buzzword of 2021. No problem.

We've implemented a new client policy and we're interested in chatting it through. We're really interested in what you think about this. What have we missed, what are your concerns, what do you like? We're keen to learn. Drop us a line at [email protected] Oh, and a terrible Sean Connery joke told terribly.

Julie's back! Tired sharks! Boris jokes! What is content? How to create a content strategy! Ill-advised Sean Connery impressions! Pointed questions! Shameless/shameful self-promotion! Scream if you want to go faster!

Julie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning.

After a very impromptu sweary start that couldn't be edited out for reasons that will become apparent, we board the good ship Orca and set sail to treacherous waters around the Seven Watchouts of Brand Architecture.

Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business.

How can you tell if your company is taking the brand seriously? Chris, Stewart and Julie sit down and chat through the top five signs of brand leadership that we think you can gauge if your business is taking brand seriously.

Social distancing! The future! The basics! The business! The pub openings! One star reviews! Forgetting statistical sources! Meme reading! All this and more on the Internet's favourite three-star branding podcast.

In this barnstorming episode from your favourite three-star podcast about branding, we're joined by a very special guest and great friend of Good, Nat Maher. We're chatting about Nat's role as founder of Kerning the Gap, an equality network for the design industry. We cover it all, we discuss the founding of KtG, the launch of the Scottish chapter, confidence in women, how men fit in, world leadership and much more besides. So much in fact that we had to cut Nat's predictions for the pub...

Special guest time, we're joined by Chris George, marketing director for UK and Ireland for Electrolux. We talk about Corona (sorry), branding, consumer confidence, yellow and when the pubs will be open again.

We promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other.

All professionalism leaves the building as we do our first podcast from our homes. We talk about how the business is doing in Corona time, what we're not doing and what we think brands should be thinking about doing. Then we chat to some of the team at Good to see how they're feeling. Feel free to leave us a 3-star review. We know. It'll be better next week.

When we decided to start this podcast we wanted it to be about brand, not about an agency. That was two weeks ago. How times have changed. We just wanted to chat through where we are, what we’re feeling and what we’re doing. No great insights here, just thought it would be good to share. Stay safe.

We're going for an easy one. What is brand? Chris, Julie and Stewart thrash it out. Hopefully. Let us know what you think, we're up for a chat.

Here it is, the first episode of Good's podcast, the Good Round Up. Chris and Stewart chat through some posts that have gone up on the Good site. We're covering reporting, some insights into brand architecture and how you can get the best from your agency.