Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people. Discover the hierarchy of testing: - Audience targeting - Creative content - Ad copy We'll also tackle the challenging topic of client opinions vs. data-driven decisions. Find out why "opinions do not matter" when it comes to ad performance and how to communicate this effectively to your clients. Key takeaways include: - How to prioritize your testing efforts for maximum impact - The importance of radically different creatives in your tests - Why ongoing testing is crucial for long-term success - How to allocate your budget for optimal testing 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join the You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. 🖥️ Keep in mind that the digital marketing industry—and the Google Ads