Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now. Download the detailed MER tracker...

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💰 Meta Ads...

Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance. Related videos: 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:...

Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more. Related videos: 💸 Why You Should Not Rely on In-App Metrics:...

Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to...

Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the...

Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined. Once Meta Ads was recovered, the business rebounded and...

Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance. Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions. Related videos: 💸 Meta Ads Case Study:...

Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it. Related videos: 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal...

Learn how to analyze your purchasing funnel so you can identify and resolve issues in your Meta Ads account. Our Meta Ads Account Manager, Nick Ewing, ends the series by analyzing the funnel, checking your creative efforts, assessing different audience strategies, and more. If you haven’t seen part 1 of How to Audit a Meta Ads Account In Ten Minutes, you can watch it here:     • ✅ How to Audit a Meta Ads Account In ...   Related videos: 🎯 Guide to Meta Ads Targeting | Part 1:...

Want to identify issues in your Meta Ads campaigns but don't know where to start? This guide is for you! Learn how to identify and resolve issues in your Meta Ads account as our Meta Ads Account Manager, Nick Ewing, walks you through how to audit your account in ten minutes or less. Watch this video now to learn where to analyze your account and how you can make data-driven adjustments to improve ad performance. Related videos: 🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:...

Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now. In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more. If you haven't watched the first two parts yet, you can watch it here: 🎯 Guide to Meta Ads Targeting | Part 1 :...

Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now. In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency. If you haven't watched Part 1...

Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our Meta Account Managers. Watch this video now. In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency. Related...

John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💣 Using Only Target ROAS Bidding for Standard Shopping...

John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts. If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   👉 This video is from our You vs. Google Mastermind. Join our You...

John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy. Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic...

Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis. In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about: - Getting better insights with relevant performance metrics - Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery - How to manage and monitor comments and engagement on ads - Audience targeting best...

Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers. In the second part of the Meta Ads Campaign Structure series, Jonathan talks about: - Creative formats and the most effective type to engage users - Advantage+ Shopping campaign - Actionable tips when creating headlines and ad copy - Tailoring your creatives for different ad placements - Managing your ads to boost engagement...

Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability. Discover how you can improve your website...

If you’re having challenges selling expensive, customizable products online, watch this video. Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items. - Understand the challenges and strategies involved in selling expensive products - Find out what conversion rate is typical for high-ticket items - Discover a simple and inexpensive way to dramatically...

Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people. Discover the hierarchy of testing: - Audience targeting - Creative content - Ad copy We'll also tackle the challenging topic of client opinions vs. data-driven decisions. Find out why "opinions do not matter" when it comes to ad performance and how to...

Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about: - The crucial three-level structure of Meta Ads campaigns - How to select the right objectives for eCommerce success - Advanced audience targeting techniques, including custom and lookalike audiences - The power of creative elements in driving ad performance - Smart budget allocation strategies across campaign and ad set levels - Tips for optimizing ad placements for maximum impact -...

Is Google price-fixing? Does Google’s algorithm control your ad spend? Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance! Key insights include: - How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition - Why manual bidding could potentially unlock better performance and reach - How Google determines when and how to bid based on advertisers' goals and targets - The...