Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more. Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success. Learn about the Solutions 8...

Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms. Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account. Learn about the Solutions 8 Digital Marketing Services here:...

Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities. John also highlights the importance of working together with clients and. holding them clients...

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about: - How simply looking at the AOV in Shopify doesn't provide...

John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your...

Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8. In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead increase and a 35% lower cost per lead. She shares how her journey with Solutions 8 started and how their success has opened doors for continuous...

Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in...

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting...

John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening. In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're...

Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors. Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool...

Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners. Listen to this episode to learn more about: - The shift towards automation - Understanding KPIs and financial metrics to improve strategy - Operational...

Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Is Google Controlling Your Brand Messaging? 1:05 Pros of...

Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing. Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. ...

Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing. After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here:...

Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success. Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice,...

Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance. Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more...

Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now. Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max:...

Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer. Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode. Connect with Frank on LinkedIn:    / frankjschaefer   Related videos: 🚀 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores:...

You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads. This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and...

Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed. In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this...

In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision. Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'. And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale. Listen to this episode as our Marketing Director, Bryan Caranto, helps you...

Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns. Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos: 💰...

In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube. Connect with Caden on LinkedIn:    / cadenthompson   Related videos: 💣 John Explores Google TV Ads:...

Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success. Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now. Learn more about the new Solutions 8 Digital...