Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success. Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now. Learn more about the new Solutions 8 Digital...

Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more. Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now. Best Practices For Landing Pages/Service...

Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows. Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system...

Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results! In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of...

Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping. By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who...

Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager? Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality...

Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services....

Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools. Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here. Related videos: 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:...

Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business. Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now. Black Panel Press: https://www.blackpanelpress.com/ Related video: 💰 eCommerce Tips to Boost Product Sales:     • 💰 eCommerce Tips to Boost Product Sales   0:00...

Learn how to gather and organize data from all your shopping ads for easy campaign optimization. Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now. Have an ad budget that's less than $5,000/month?...

OVEN Google Ads strategies every single day. Subscribe here:     / @solutionseight   -------------------------------------------------- 👉 Want to become a Google Ads expert? We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery -------------------------------------------------- Solutions 8 is a global...

In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures. Related videos: 👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A:     • 👣 Scaling Performance Max Campaigns W...   🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns:...

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now. Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you...

Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential. They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and...

Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now. Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-... Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):...

Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision. Related video: 🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media:     • 🎧 How to Turn Your YouTube Channel In...   This clip is from The Perpetual Traffic...

Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months! Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more....

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy. Need help with Google Ads? Get your FREE action plan here:...

Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:     • 7 Astonishing Digital Marketing Predi...   Subscribe to Perpetual...

Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months. Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing...

Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now. Related videos on the StarterPPC YouTube channel: Analyzing Keywords to Avoid Wasted Ad Spend:...

The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a...

Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability. Listen to this episode now and dive with our Google Ads...

In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on turning challenging client interactions into positive outcomes! Download the template here for FREE: http://tinyurl.com/3bd3tu6w Related videos: 🔍...

In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now. Connect with John on LinkedIn:    / johnmorangads   Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 0:00 John Explores Google TV Ads 2:07 Campaign settings 6:22 Cap impression frequency 8:12 Where Google TV Ads run 💣 The Ultimate Guide to...