In this episode you will hear: Journey of building businesses in the digital marketing space Lisa's skepticism about making money online and her ex-partner's influence Lisa's entry into the digital marketing space and quitting her corporate job Lisa's experience working in digital marketing and transition to working with small business owners Lisa's journey of starting her own marketing agency Lisa'sexplanation of the "Four C Process" for generating leads and converting them into clients Importance of adapting to changing online behaviors and targeting specific audiences Importance of personal branding and being authentic on social media Importance of systems and processes in supporting a business Discussion on competitiveness and introversion Lisa Overland shares her journey from skepticism about online business to becoming a successful digital marketer. She discusses her initial involvement in multi-level and affiliate marketing, her transition to working with small business owners, and her eventual establishment of her own marketing agency. Lisa also talks about the influence of her parents' work ethic on her drive for success. The episode also features Lisa's insights on lead generation, the evolution of online interaction, and the importance of personal branding.