Does it sound familiar to feel stuck in your business, unable to achieve the growth and success you desire? You may have been told to simply work harder and longer hours, only to feel burnt out and still not see the desired results. The frustration of putting in so much effort without seeing tangible progress can be disheartening and discouraging. But there is a better way to approach innovation and adaptation in your business that can lead to real, sustainable growth. My special guest is Justin Spannuth Justin Spannuth, the COO of Unique Snacks, brings a wealth of experience and innovation to the snack industry. As a sixth-generation family member in the business, Justin has been instrumental in catapulting Unique Snacks from a regional favorite to a national success. Through his strategic leadership, he has transformed traditional pretzels into a range of unique snacks, showcasing an unparalleled commitment to innovation and adaptation. Justin's journey from reluctance to embracing the family business, and his pivotal role in reshaping and rebranding the company, offers valuable insights into the power of strategic change and adaptation for business growth. His expertise and forward-thinking approach make him a compelling voice in the realm of entrepreneurship and innovation. I think my own self growth has been something I really focus on making sure I can keep up, stay five years ahead of where my company is. - Justin Spannuth In this episode, you will be able to: Discover the secrets to success and personal growth in business. Learn about the latest trends in snack industry innovation and adaptation. Overcome the challenges and reap the benefits of running a family business. Uncover the creative process behind developing irresistible new snack products. Explore the potential of expanding beyond pretzels with unique snack flavors. Learn about the latest trends Understanding market dynamics is key to staying relevant. Justin keenly observed trends and consumer preferences to innovate and create products that fill a gap in the market. Hidden in the nuances of consumer behavior are insights that can lead to remarkable product innovations.