Discover the unexpected twist in Alex's journey that led to a billion-dollar brand. You won't believe the surprising turn of events that brought him back from the brink of divorce to unimaginable success. Find out how he navigated through the toughest challenges to achieve his greatest triumph yet. Curious to know the remarkable story? Stay tuned to find out. My guest is Alex Neist Alex Neist, the CEO and founder of Hostage Tape, has garnered recognition through his exceptional journey from a modest upbringing in a small Minnesota farm town to the helm of a multi-million dollar brand. His background in college and arena football, coupled with a strong work ethic, has laid the foundation for his entrepreneurial success. From overcoming challenges as a starting quarterback to steering Hostage & Co into a thriving brand, Alex's expertise in strategic product seeding and brand development offers practical insights for entrepreneurs and business owners aiming to enhance brand recognition and appeal to influencers. With a firsthand understanding of what it takes to carve a path to success, Alex's story resonates as a compelling example of resilience and triumph in the business world. Success is when you get to be my age and your kids are all grown up and they still want to spend time with you. - Alex Neist In this episode, you will be able to: Discover the secrets to personal growth and conquering challenges. Explore the surprising impact of snoring on relationships. Uncover the benefits of nose breathing and mouth taping for overall well-being. Learn how to strategically build brand credibility through product seeding. Embrace continuous growth and development in both personal and professional life. Unleash Potential for Personal Growth Alex Neist's journey to success guides us that potential growth can only be unlocked by being bold enough to face trials. As per his experience, going through difficult adversities, like a divorce, can be pivotal in moving one into a more profound personal development trajectory. Thus, hardships and struggles should be seen as opportunities to grow. The resources mentioned in this episode are: