We welcome John Gilbert, Managing Director of Eski Media to this episode. We're talking about campaigns that tackle social issues and how we can co-create and work with youth audiences to create ones that make a difference. Eski Media is a creative media and marketing agency that's ambitious about creating social change through its work. They've led numerous campaigns where engaging youth audiences and complex range of stakeholders has been part of the process. Connect with John on X and LinkedIn Eski Media Campaigns from Eski we talk about: Step Up Influenced Got your back Thrown Away And the new drama series being packaged for a range of public services, Circle North (well worth checking out). Book John mentions: Science of Storytelling by Will Storr