This episode we hear from Alfie Laurence, creator and founder of Student Travel Tips, a resource and community that empowers students to embrace the world of travel. Young people are set to be the UK’s most prolific travellers in 2024 and we explore why this generation of British students are so driven to explore and why traditional content has fallen short. Alfie’s own experiences highlighted the gaps that existed, leading to the creation of Student Travel...

We’re talking Gen Z talent and employer branding with Dereck Maruma, Commercial Manager at Tapin Media, a youth-focused media and marketing agency specialising in bridging the gap between students and employers. We explore what organisations need to be doing to better attract and retain Gen Z talent and what Tapin’s ‘This is Black Gen Z’ report can tell us about diversifying youth talent to ensure success for young employees, through the recruitment process and once they are in role. Connect...

Speaking with TikTok expert and CEO of TikTok creative agency Nonsensical, we explore how you can keep winning on TikTok and better engage youth audiences. Lots of tips and examples, all linked up in the show notes.

Get brand ready for Gen Z in this conversation with Izzy Hall and Alex Haider from Pion. We explore the latest insights, trends and examples as well as get some great tips on how to better engage and stay relevant to a Gen Z audience with your brand.

Nic Newman, Senior Research Associate at Reuters Institute, University of Oxford, talks us through some of the key findings from Reuters’ Digital News Report 2024 and some of the challenges and opportunities for engaging youth audiences ahead. We cover AI, social media news journeys, diversity in the newsroom and the shifting nature of news.

Season 4 finale with host Rebecca Roberts joined by Ruth Dale and Nathan Monk to discuss behaviour change, tech and higher education.  Ruth Dale is founder of the Behaviour Change Marketing Bootcamp, having worked across major national campaigns in the health and public sector. She shares her specialist understanding of behavioural science and how using it within behaviour change marketing campaigns can really help to influence action among a youth audience.  Nathan Monk is cofounder of Smile...

We hear from Rodney Hinds, Sports Editor at the Voice Media Group. Author, broadcaster and lecturer, Rodney co-founded the Football Black List alongside another recent Hear It guest Leon Mann, and among numerous accolades, featured on the Diversity Powerlist this year. We talk about the British Black Voices research, in particular findings around young adults as well as sport and why what we see on the pitch and how it's dealt with, can play a significant role in society. Rodney Hinds on...

We talk all things accessible with Sarah Brown-Fraser, one of the few disabled leaders in sport, packed full of great ideas and tools to use to improve accessible communications to a youth audience.

We welcome John Gilbert, Managing Director of Eski Media to this episode. We're talking about campaigns that tackle social issues and how we can co-create and work with youth audiences to create ones that make a difference. Eski Media is a creative media and marketing agency that's ambitious about creating social change through its work. They've led numerous campaigns where engaging youth audiences and complex range of stakeholders has been part of the process. Connect with John on X and...

Ben Verinder talks about the challenge to marketing and communicating the offer of Further Education in an ever shifting market.

We welcome Leon Mann MBE onto the podcast this epsiode. Entrepreneur, activist, broadcaster turned filmmaker, who’s spent his career telling stories throughout the world of sport. Founder of independent sports consultancy and production company Refresh Sports, also set up the Black Collective of Media in Sport (BCOMS), the networking group for black sports journalists, as well as the Football Black List, an initiative he co-founded in 2009, which highlights the achievements of black...

We hear from Ruth Dale, Founder of Social Insight Marketing, a behaviour change marketing specialist, offering training to practitioners across a breadth of sectors looking to adopt a behaviour change approach to their work.  With over 20 years experience across NHS, local and national government, Ruth has worked on almost every social and health issue out there. As well as her infamous behaviour change bootcamps, she also hosts the Behaviour Change Marketing Bootcamp podcast.    You can find...

Hear from Kyle Campbell, founder of the Education Marketer and self-confessed writer, content marketing evangelist and internet culture nerd. His newsletter and podcast bring updates, insights and examples from around the world of Higher Education. We talk about the latest trends, how to drive relevant conversations with prospects as well as find out what youth stereotype annoys him the most.  https://www.educationmarketer.co.uk/  https://www.educationmarketer.co.uk/podcast    The content...

We hear from Jim Tudor, Founder of Future Index, a trends consultancy specialising in higher education, on what the opportunities are for the sector, drawing on inspiration from around the world both in edcation and beyond. Jim is also a founding director of creative agency Waterfall, an education marketing agency.  http://thefutureindex.com/ http://waterfall.agency/  Find Jim on Twitter and LinkedIn As you might expect from a trends expert, Jim had a ton of great examples...

This episode we hear from Rohini Kahrs, Communications Manager at the Runnymede Trust, which is the UK’s leading race equality think tank. From broadening the curriculum to exposing the Windrush scandal, the Trust’s work is rooted in challenging structural racism and its impact on our communities and has produced some incredible insight to continually challenge and influence progress towards racial equality. Rohini on LinkedIn Runnymede Trust https://www.runnymedetrust.org/ Rohini talks...

This episode we're joined by Isobelle Panton, Director of Student Recruitment and International at University Academy 92, a higher education offering founded by the Manchester United Class of '92, in partnership with Lancaster University.  We talk about adapting the higher education offer to youth audiences, challenging the typical format of an undergraduate learning experience and why championing student voice is key to staying relevant in an ever competitive...

This week we speak with Penny Norman, Strategy Director at Rescue, a behavioural change agency working with Governments and non-profits to tackle behavioural health campaigns in the U.S, specifically nicotine, cannabis and opiods. https://rescueagency.com/ https://www.linkedin.com/in/pennynorman/ https://rescueagency.com/webinars We talk about the subcultures within the 'teen' bracket, how to engage youth audiences to influence behaviour, whether that's preventative or informative and Penny...

This episode we hear from Ndubuisi Uchea, co-founder of Word on the Curb, a youth research and creative consultancy. Having literally established Word on the Curb to represent youth voice, particularly from minority and under represented groups, the YouTube platform grew to the creative, research and content agency it is today.    https://www.wordonthecurb.co.uk/ Word on the Curb YouTube Examples of work we talk about Adidas + Mother London Home Office #KnifeFree Chicken Box Organ Donation...

This episode we welcome Bruce Daisley onto the podcast. Bruce previously ran Twitter's business and development across Europe, Middle East and Africa. Now a writer and consultant on better working, you can find his work https://eatsleepworkrepeat.com/  Including his brand new book, Fortitude, which as he explains is all about resilience https://eatsleepworkrepeat.com/fortitude/ Bruce recently wrote about Gen Z and handling stress, following some commentary that younger audience are weaker at...

Hear It Podcast speaks with Brett Booth on how brands and organisations can develop Gen Z appeal through better engaging young people through research, culture and showing up where they are.

In our last episode on the theme of Technology and the Student Experience, we look at how our conversations with prospective students can begin at a very early stage and technology can enable how we can improve these very early impressions.  We speak with Guy Andrews and Mark Higginson, experienced marketing and technology experts from Twenty Thousand Leagues and creators of Cues.ai.  But importantly, we discuss why technology isn't an inevitable solution particularly when it comes to...

This episode we speak with Josh Akapo, co-founder of creative agency Archtype, who facilitate impactful moments of culture for the likes of Lovebox Festival, Stormzy and DLT. Josh also delivers creative research and insights at Hype Collective, a student marketing agency and is part of a youth mentoring non-profit, Joined Up Thinking, helping curate projects particularly for young people of colour to stand out and reach their potential.  About Josh https://joshakapo.com/  @archtypeUK ...

We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang.    @protein  https://www.proteinagency.com/  Protein’s ‘Dirty Words’ Research - Influence...

This episode we’re joined by Dr Josephine Perry, Chartered Psychologist, Founder of Performance in Mind, journalist and author. Having worked across a breadth of communications roles, from lobbying to being Communications Director at Nuffield Health, her own sporting experience took her into performance psychology, where she has worked with a breadth of athletes and written several books, including her latest book about teenage...