We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang.    @protein  https://www.proteinagency.com/  Protein’s ‘Dirty Words’ Research - Influence https://www.proteinagency.com/reports/dirty-words-influence  Protein’s Youth Report https://www.proteinagency.com/reports/the-youth-report    Jamie’s recommendations Vfiles https://www.vfiles.org/ the foundation investing in the next generation of creators through grants, mentorship and soft skills training.    Red Bull’s Music Academy https://www.redbullmusicacademy.com/    Protein Agency Supplement https://the-dots.com/pages/protein-71243    Reply All podcast https://gimletmedia.com/shows/reply-all Economist Radio @EconomistRadio https://www.economist.com/podcasts    Science of Secondary Magazine https://atelierhoko.com/category/science-of-the-secondary/   MacGuffin Magazine https://www.macguffinmagazine.com/    Trick Mirror, by Jia Tolentino https://www.penguinrandomhouse.com/books/567511/trick-mirror-by-jia-tolentino/