This episode we speak with Josh Akapo, co-founder of creative agency Archtype, who facilitate impactful moments of culture for the likes of Lovebox Festival, Stormzy and DLT. Josh also delivers creative research and insights at Hype Collective, a student marketing agency and is part of a youth mentoring non-profit, Joined Up Thinking, helping curate projects particularly for young people of colour to stand out and reach their potential.  About Josh https://joshakapo.com/  @archtypeUK  https://archtype.co.uk/  Josh shares his views on improving ethnic diversity in PR https://www.prmoment.com/blog/how-you-can-help-to-increase-ethnic-diversity-in-pr  Josh's work with Hype Collective on attractive LGBTQ+ Talent  https://hypecollective.co.uk/news/research/were-over-the-rainbows-how-employers-can-actually-support-lgbtq-students/  https://hypecollective.co.uk/news/research/pulse-check-recap-attracting-lgbtq-talent/    Josh's recommendations Spotify https://newsroom.spotify.com/2021-06-02/celebrate-your-unique-listening-style-with-spotifys-only-you-in-app-experience/  Big Zuu on Dave https://dave.uktv.co.uk/shows/big-zuus-big-eats/  Who We Be Talks Podcast https://open.spotify.com/show/2YissX4xRk9cU2r10620ol  The Receipts Podcast https://podcasts.apple.com/gb/podcast/the-receipts-podcast/id1177040764  Three Shots of Tequila Podcast https://thisis3shots.com/  Over the Bridge Podcast https://soundcloud.com/overthebridgeuk  All About Love by Bell Hooks The Tyranny of Merit: What's Become of the Common Good by Michael Sandel A Short History of African Philosophy by Barry Hallen