Alistair has worked in digital marketing for over 6 years, predominantly within youth-facing organisations, including a number of universities. Currently working at Manchester University, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right. We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check out.