This episode we speak to Emma Gilmartin, Head of Social Media and Student Communications at the University of Glasgow. We explore how to maintain an authentic voice across channels, why it's important to develop your community - particularly when issues arise -  and how all aspects of your community can play its part. Emma's award-winning activity at Glasgow University stems from the university's  drive to be recognised as "world changers" yet reflective and supportive of its existing community - all of which is played out effectively through its social media presence.