The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people?This episode we speak to Nick Richardson, CEO of Kids Insights, global leaders in kids’ market intelligence, looking at attitudes, behaviours and consumption of children and their parents, in order to translate that to inform business.As well as sharing reports on things such as how the world has changed since lockdown, what children’s wish list is looking like this Christmas as well as regular input from the parental perspective, they also make predictions based on trends and their clients are able to access real time data through their portal.This episode, we look at global trends and differences on parental view, how the household is changing and what that means on parental influence on children’s activities and preferences.You can find out more about Kids Insights here