A theme which runs through almost all other episode - the importance of working and creating with young people. But what does this actually mean and how can we better do this?We speak with Harry Beard, a 21 year old entrepreneur, named one of Ernst & Young's Best Student Entrepreneurs in their 'Founders 30' competition and co-founder of Future Labs providing 'Gen Z' consultancy expertise and reports and Prospect 100, an exciting competition spanning a breadth of genres, celebrating youth talent and helping them to connect with their respective industries. Harry comes equipped with a stack of relevant examples and ideas about the skill set youth audiences need to be developing to succeed within their careers as well as how brands can better resonate with sub cultures within youth audiences.