This episode we speak with Jay Richards, Co-Founder of Imagen Insights - who's main aim is connecting brands and organisations with Gen Z for brutally honest insights. Their 1700+ consultants get opportunities to work with organisations, often getting opportunity to work directly on specific projects and most importantly, getting valuable experience and being paid for it. We talk about the chances of this direct discussion allowing more creativity, whether brands are ready to hear youth perspective and the fundamentals to get it right when wanting to work and create with a youth audience.