This week we’re joined by Nafisa Shafiq, Student Communications Manager at the University of Leeds. Nafisa’s experience across a breadth of sectors had always been driven by the desire for more inclusive communications, not just within her role in higher education, but in the wider sector and indeed her own career and this episode we talk about how student communications have faired over the past year and how she approaches tone of voice, communicating key messages and how to instill allyship as part of student communications.    You can find Nafisa on Twitter here @NafisaShafiq and her blog https://nafisashafiq.com/  Nafisa’s blog on allyship on Comms2Point0 https://comms2point0.co.uk/comms2point0/2021/3/15/everyone-has-the-ability-to-be-an-ally    Nafisa’s Recommendations  Brands that really lived up to their discussion of Black Lives Matter, particularly to youth audiences that Nafisa references:   Ben & Jerry’s https://www.benjerry.com/about-us/media-center/dismantle-white-supremacy  Manchester United https://www.manutd.com/en/news/detail/mu-foundation-take-a-stand-with-support-for-kick-it-out-initiative#  Nike’s Just Don’t Do It anti-racism campaign https://news.nike.com/news/nike-for-once-don-t-do-it-film