Have you seen the “Rosé All Day” t-shirts? Or the ones that say “This Mom Runs On Coffee, Wine and Amazon Prime”?  How about the World Health Organization’s findings that “No level of alcohol consumption is safe for our health”. In this episode, I’m diving into the marketing strategies the wine industry uses to appeal directly to women and how this targeted messaging is designed to encourage women to drink problematically and why the wine industry is freaking out that the World Health Organization (who they describe as the leader of the “anti-alcohol lobby”) is having success with its message that “there is no safe amount of alcohol to drink”.   Together with Ruby Williams—a former wine industry insider and certified alcohol freedom coach—we’re peeling back the curtain on the strategies that have helped normalize alcohol as an everyday coping tool for women. 4 Ways I Can Support You In Drinking Less + Living More Join The Sobriety Starter Kit, the only sober coaching course designed specifically for busy women. My proven, step-by-step sober coaching program will teach you exactly how to stop drinking  — and how to make it the best decision of your life. Save your seat in my FREE MASTERCLASS, 5 Secrets To Successfully Take a Break From Drinking  Grab the Free 30-Day Guide To Quitting Drinking, 30 Tips For Your First Month Alcohol-Free. Connect with me for free sober coaching tips, updates + videos on YouTube, Instagram, Facebook, Pinterest and TikTok @hellosomedaysober. Connect with Casey McGuire Davidson To find out more about Casey and her coaching programs, head over to www.hellosomedaycoaching.com