This episode is part of our ‘Experts In Their Field’ mini-series, presented by Salesforce. Jake and Damian sit down with Patricia Bright, one of the UK's leading social media influencers, to discuss her journey and passion for equality. Proudly acclaimed as one of the UK’s foremost fashion and beauty YouTube channels across Europe and with a professional background in financial consulting, Patricia Bright is now a multi-award winning, globally recognised content creator with a following of over 4 million spanning the globe. In this episode, Patricia takes us on a compelling journey through her personal and professional growth, sharing insights into her remarkable evolution and the challenges she has overcome. She opens up about her experiences in navigating the spotlight, revealing the strategies and mindset shifts that have helped her manage public attention and maintain her authenticity. Patricia also delves into her commitment to fostering diversity and equality in the business world. Through her story, Patricia highlights the transformative power of embracing diverse perspectives and creating inclusive environments, offering valuable lessons for anyone looking to make a meaningful impact in their field. Being part of Salesforce connects companies with customers uniquely, using business as a force for change. Committed to benefiting employees, partners, communities, and the planet, Salesforce advocates for a world where everyone is valued and empowered. A belief in the power of diversity to drive innovation, strengthen connections, and enrich the culture of an organisation.