This episode is part of our "Experts In Their Field" mini-series, presented by Salesforce. Daniel Priestley is an entrepreneur and best-selling author. He founded his first company at the age of 21 and built it into a multi-million-dollar enterprise by age 25. Daniel has since expanded his business ventures across the UK, US, Singapore, and Australia. In this episode, Daniel joins Jake and Damian to share his deep insights on a critical topic about trust in business and negotiation. He discusses how trust is seriously built in small increments but can be swiftly lost in large amounts. Daniel also explains the impact of emerging technologies like AI on trust, and shares strategies for earning and maintaining customer trust. This episode is brought to you by ‘Salesforce’ who empowers companies to forge unprecedented connections like never before. By integrating customer relationships, AI, and data, Salesforce facilitates stronger connections, enhances productivity, and makes every customer experience more impactful.