This episode is part of our ‘Startup to Standout’ mini-series, brought to you in partnership with Lloyds Bank. In this episode, Jake speaks with Rose Ovensehi, the founder of Flora & Curl, a natural hair care brand that focuses on plant-powered products for textured hair. They dive into the passion that drove Rose to create the business, sharing insights on cultivating a strong company culture, even in a remote work environment and ways to build long-term trust with customers. Rose opens up about the inspiration behind Flora & Curl, the importance of pursuing what you love, and how she built trust with her customers.She shares tips on building a welcoming culture, maintaining personal connections during the pandemic, and the natural ingredients that set her products apart. Rose also offers practical advice for anyone looking to start their own business. Lloyds Bank is helping businesses like Flora & Curl thrive, providing support and guidance on starting, managing, and growing a business. To learn more, visit the Lloyds Bank business website: https://hppod.co/lloyds-bankHP