You need a Marketing Strategy before you spend on marketing or advertisement for your small business. Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/ Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you spend any money, or any more money, on marketing or advertisement. The primary goal of marketing is to generate interest in a company's products or services, attract new customers, retain existing ones, and ultimately drive sales and profitability. Marketing helps businesses understand their customers, build strong brands, and create value both for the company and its customers. This episode highlights the 7 components of an effective marketing strategy for your business: Define Your Avatar or Ideal Client. Understand their Pains or Aspirations (that you can help them with). Describe the transformation you will help them achieve. Explain how your product or service will help them. Develop your Branding. Create and execute a Marketing Plan. Measure performance and adjust. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com