Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/ Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business. Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for...

How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole. Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/ Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans. You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which...

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business. Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/ Topics discussed on this episode include: What is Objection Handling? Top 3 Common Reasons for Objections. How to use the “FEEL, FELT, FOUND” objection handling method. Other sales objection handling tips and techniques. This...

Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton. Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/ Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site. Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing.  With the help of Aaron...

Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms. Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/ This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits. On this episode, Henry Lopez and co-host David Begin discus the importance (and how to) of addressing root cause problems rather than just fixing...

How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business? Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/ Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people. The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or...

Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier. Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/ When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small business? Dan answers those questions and shares how he helps his clients grow their small businesses. Dan DeGolier, a CPA, is passionate...

“Brand Films” or videos, how to create and use them to grow your small business, with award-winning filmmaker Maxwell Frost. Show Notes page: https://www.thehowofbusiness.com/512-maxwell-frost-brand-films/  Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute “brand films” with your smart phone, that grows your reach, fills your content calendar, and drives growth. Maxwell is the founder of Brand Film School - he serves...

How to connect for sales success with entrepreneur and sales expert John Humphrey. John explains why sales success is directly related to the depth and breadth of our relationships and our desire to help others. Show Notes page: https://www.thehowofbusiness.com/511-john-humphrey-connect-for-sales-success/ Connecting is more than just traditional networking.  John Humphrey is a serial entrepreneur with experience in starting businesses ranging from restaurants to software and consulting....

Top 7 Small Business Start-Up Mistakes and how to avoid them and launch a successful business, with Henry Lopez. Show Notes page: https://www.thehowofbusiness.com/510-7-startup-mistakes/ How to identify and avoid or minimize some of the most common small business start-up mistakes. Henry shares his top 7 common small business mistakes to avoid, so that you can start and grow a successful and profitable business. Top 7 Small Business Start-Up Mistakes: 7. Poor Research and Planning. 6....

Finding your identity is your path to finding personal and small business success. Hosts Henry Lopez and David Begin discuss how to find your multidimensional identity. Show Notes page: https://www.thehowofbusiness.com/509-finding-your-identity/ Is your personal identity predominantly based on being the Small Business Hero or the Successful Serial Entrepreneur? Have you realized how this identity may actually be holding you back? Hampering you from achieving true success in your personal...

How Bad Bosses ruin lives and Great Bosses enrich lives and lead the growth of a small business, with guest Debra Corey. Show Notes page: https://www.thehowofbusiness.com/507-debra-corey-bad-bosses/ Debra Corey is back on the show to share insights and highlights from her new book, “Bad Bosses Ruin Lives - The Building Blocks for Being a Great Boss” about how to avoid being a bad boss that can ruin lives and instead learn how to be a great boss that enriches lives of our small business...

Legal considerations of buying and selling a small business with Danya Shakfeh, a mergers and acquisitions attorney. Show Notes page: https://www.thehowofbusiness.com/507-danya-shakfeh-legal-considerations-buying-small-business/ Attorney Danya Shakfeh shares insights and general guidelines, from a legal perspective, about buying or selling a small business. We discuss some of the legal considerations that apply when we are buying or selling a small business, and how to hopefully avoid...

Learn the fundamentals of budgeting for small business. How to create an operating expense budget for your small business, with host Henry Lopez. Show Notes page: https://www.thehowofbusiness.com/506-budgeting-fundamentals-small-business/  Why should you create an operating budget, and how to create an annual budget that helps you maximize profitability. Henry shares some best practices and tips and the key steps to create a small business operating budget. Creating an annual budget is a...

Justine shares her experiences and insights from selling her small business, a successful bookkeeping business. Show notes page: https://www.thehowofbusiness.com/505-justine-lackey-selling-her-business/ Justine Lackey is back on the show to share her experiences from selling her successful small business, and how she is currently helping people run and scale their own bookkeeping firms. Justine Lackey founded one of the very first virtual bookkeeping companies in all of America, Good Cents...

How to create an Annual Strategic Plan for your small business, with host Henry Lopez. Why you should create a strategic plan at the start of the new year and how to do so. Show notes page: https://www.thehowofbusiness.com/504-annual-strategic-plan/  Henry shares best practices and tips and walks through the 10 steps to create your strategic plan – giving you a clear strategy and actionable plan to help you achieve continued success with your small business this year. Visit the Show Notes...

How Adam Siegel launched Recurate, a tech-enabled resale service that empowers brands and retailers to establish their own integrated resale platforms directly on their e-commerce sites. Show notes page: https://www.thehowofbusiness.com/503-adam-siegel-fashion-resale-business/ From Aerospace Engineering to starting a business in the fashion resale business, Adam shares his fascinating entrepreneur journey. Brands they work with include Steve Madden, Michael Kors, Christy Sports, and many...

Business owners share their Small Business Success Highlights, and host Henry Lopez shares popular resources from The How of Business. Show notes page: https://www.thehowofbusiness.com/502-business-success-highlights-pt2/ On this special episode Henry Lopez (Serial Entrepreneur, Business Coach, and Host of The How of Business podcast) shares some information about The How of Business podcast and popular resources to help you start, run and grow your small business - including top book...

CPA Matt Chiappetta shares Year-End Tax Considerations for Small Business Owners (starting at 10:00). Show notes page: https://www.thehowofbusiness.com/501-matt-chiappetta-tax-considerations/ Matt is Henry's CPA, and he is excited to have him on the podcast to share his tips and advice on year-end tax planning for small business owners. He also shares his entrepreneur journey and why he decided to open his own business. Matt is the CPA for Solopreneurs and small business owners. Matt...

Featured business owners share their Small Business Success Highlights, and host Henry Lopez shares popular resources from The How of Business. Show notes page: https://www.thehowofbusiness.com/500-business-success-highlights/ On this special episode Henry Lopez (Serial Entrepreneur, Business Coach, and Host of The How of Business podcast) shares some information about The How of Business podcast and popular resources (including Top Downloads and Trusted Service Partners) to help you...

From auto garage owner to becoming a hair replacement entrepreneur, Helena Gibson shares her inspiring journey. Show notes page: https://www.thehowofbusiness.com/499-helena-gibson-hair-replacement-entrepreneur/ Helena is a highly successful serial entrepreneur, operating several businesses in the cosmetology and hair loss industry. The global hair care market size was valued at over $91 billion in 2022! And the Hair Loss Treatment Products Market is expected to grow from USD 1.90 billion...

How to price your product or service. Henry Lopez shares the fundamentals of pricing your products or services to operate a profitable small business. Show notes page: https://www.thehowofbusiness.com/498-pricing-fundamentals/ Downloads available on the show notes page: Pricing Fundamentals for Small Business Owners Priceless BizNotes How do you price your product or service to find that balance between what your target market will pay and what you need to charge to make a profit? On...

Workers' Compensation Insurance for small business owners with Kevin Ring. Understanding and managing Workers' Compensation Insurance is crucial for small business owners, balancing both employee safety and benefits, and the financial impact on a small business. Show notes page: https://www.thehowofbusiness.com/497-kevin-ring-workers-compensation/ Kevin shares his expert tips and in-depth knowledge on managing Workers' Comp effectively. Kevin is the Lead Workers’ Compensation Analyst at the...

5 Reasons You're Causing Chaos in your small business with Henry Lopez. To avoid or fix a chaotic business environment requires multiple approaches, but perhaps nothing is more important than asking ourselves (and perhaps our partners and leaders) if we are the primary cause of the chaos. Show notes page: https://www.thehowofbusiness.com/496-5-reasons-you-are-causing-chaos/ Reducing chaos and fostering a more organized and efficient environment within a small business can significantly...