This episode includes a variety of topics inspried by three different books: Rare Breed, Willpower and Subpar Planet. We also discuss the coffin cooler from Yeti and Liquid Death, as well as the lights out campaign that made Coors Light a sensation in Japan. I conclude with a discussion of how I...

A lot of people think that their personality changes, or that they've seen other people's personality change. We will look at different examples of that and explain how the process really works. We will also answer the question of whether or not personality actually changes over a lifetime.