This episode includes a variety of topics inspried by three different books: Rare Breed, Willpower and Subpar Planet. We also discuss the coffin cooler from Yeti and Liquid Death, as well as the lights out campaign that made Coors Light a sensation in Japan. I conclude with a discussion of how I...

Are you trying to overcome procrastination? Are you trying to fix it? This episode explains why procrastination might actually be a good thing and why you should procrastinate more, instead of less.