This is Part 1 of two part episode on Wine Industry in India and Sula's impending IPO. Wine is a Rs. 1500 Cr ($200 Million) market in India that's growing fast. Sula's DRHP filings are a great read to understand about this market and what it takes to operate in complex alco-beverage sector in India. In this episode, we focus on the market as it stands today, talk about the global trends that might shape trends within India and what the future could look like. --------------------------------------------------------------------------------- If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream. Subscribe on Youtube (Posting 5 Videos every week) Follow us on Instagram (Posting 3 Reels every week) Follow us on Twitter @sahil071 & @sidbetala (Trying to figure out Twitter!) DM us on Whatsapp ------------------------------------------------------ **This episode is brought to you by PushOwl. PushOwl is a web push marketing app built for e-commerce busiensses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention! ------------------------------------------------------ (02:12) - Overview of Wine Market in India (06:00) - Why Maharashtra and Karnataka are major wine producers (Hint: Policies) (08:43) - Why winemaking is a capital intensive business, thanks to the large land holding required (11:13) - Global Wine Market, special focus on chinese market (17:44) - A Case for why the wine market in India will grow (19:11) - History of Sula