In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry. Technology has fundamentally changed how we can consume and interact with Sports Content. And that has resulted in a meteoric rise in the value of Sports Leagues and Sports Celebrities. IPL, Formula 1, NBA, NFL, all these leagues have seen tremendous growth in their revenues over the last decade thanks to rising media rights, new ways of monetisation and fan connects! All of this comes down to the evolution of Technology. Smartphones, high-speed internet, social media - everything has snowballed into positive tailwinds for Sports Content and that's the reason why the likes of Amazon, Facebook, Apple, Netflix are bidding to get media rights for these sports leagues. In this episode with Kavita and Anand, we'll talk about the trends that have resulted in the rise of the value of sports leagues and sports celebrities.  If you haven't, check out the Voiro Podcast! They talk about the world of Ad-Tech, Marketing, and Social Media on their weekly podcast series!  --------------------------------------- As I've mentioned in the last couple of episodes, there's a lot going on at The Indian Dream - some good, some bad. I talk about it all towards the end of the episode. If you want to tune into that directly, skip to (35:11).  --------------------------------------- We have open positions in Content Writing, Content Research, Video Editing - Please reach out to me on 8886248842 or [email protected] if you'd like to collaborate on building The Indian Dream!