Learn how DrinkPrime, an innovative water purifier company in India, is tackling the country's water crisis. With millions suffering from waterborne diseases, DrinkPrime offers IoT-enabled purifiers that adapt to varying water quality. Trusted by over 200,000 households in three cities, they are scaling profitably with support from leading investors Alteria Capital, Surge, and Omidyar Network India. Timestamps for Easy Listening:  1 (00:30) - Intro to DrinkPrime and Water Purifier Market (02:54) - Why DrinkPrime was started? (07:00) - Decision to build new Water Purifier rather add Subscription to existing ones (11:05) - How water quality in India changes across regions and in different seasons (14:43) - The Current Landscape & History of Water Purifier Market  (17:33) - Why Celebrities market water purifiers and how DrinkPrime took a different approach (23:40) - The challenges with doing Hardware Innovation (28:34) - Cost Structure of the traditional Water Purifier Industry (34:19) - STOP over-purifying your water (37:58) - Why the traditional water purifier companies are too big to change (40:49) - How DrinkPrime is supplying free water to government schools (47:29) - If you're buying Water Purifier, here's how you should go about it?