Episodes
Today, I'm going solo to bring you an in-depth discussion on the essentials of building a magnetic online presence through effective sales strategies and cultivating multiple revenue streams.  We will explore how my two flagship programs, Pitch It Perfect and Revenue Growth Lab, complement each other to transform your digital business. Whether you’re a coach, course creator, or content influencer, I'll tackle how to build a brand that resonates, sell authentically without being sleazy, and...
Published 06/12/24
In today’s episode, we're diving deep into personal growth and self-improvement with the inspiring Mimi Bouchard, founder of the Superhuman app. Mimi shares her transformative journey from battling self-image issues and disordered eating to becoming a multimillionaire and a beacon of self-love and empowerment.  We discuss how Mimi used the power of manifestation, the science behind reprogramming our brains, and how her Superhuman app with its unique walking, writing, and seated activations,...
Published 06/05/24
Hi friends! Today we’re discussing what’s required to achieve those sought-after $100k months. We’ll talk about the essential mindset shifts and strategic approaches you need to reach new income milestones, and we’ll dive into the importance of sophisticated processes, solidifying leadership skills, and building a trustworthy team. I'll share my personal path of skyrocketing from $250,000 to 1.3 million in less than nine months, to show you what’s possible and provide actionable insights and...
Published 05/29/24
Today, I'm thrilled to have the incredible Allie Reeves join us! In this episode Allie shares her personal journey from her first $400 course launch to creating a thriving portfolio of coaching services, masterminds, and her own successful podcast, "All In with Allie."  We also dig into the importance of commitments, not just financially but also mentally and spiritually, to one's business and personal growth. Expect to hear powerful insights on overcoming doubts, leveraging visibility, and...
Published 05/22/24
Welcome friends! Today, I’m thrilled to host Krista Williams, a voice of inspiration in the realms of self-love, relationships, and personal empowerment. In today's episode, Krista shares the complexities of codependency, the power of finding and using one's voice, and the transformative journey of "glow up" that encompasses both inner and outer growth.  She shares her personal experiences with overcoming heartbreak, betrayal, and the challenges of forging deep, supportive female...
Published 05/15/24
Today’s episode is the final part of this three-part series, and it’s packed with actionable insights, from mastering the art of messaging that both attracts and repels, to effectively selling multiple offers without diluting your brand. If you're ready to stop being passive and start creating impactful change, this episode will guide you toward harnessing your unique value and making CEO-level decisions that resonate deeply with your ideal audience. I’m also sharing the exciting launch of...
Published 05/13/24
Hi friends! If you've ever felt daunted by the process of selling, wondered how to align your actions with your beliefs, or struggled with the resistance that comes with stepping into new territories, this episode is for you. Today, I’m sharing how to embrace the continuous evolution of your personal and professional growth and how to navigate sales in a way that feels authentic and generous. Whether you're a seasoned entrepreneur or just starting out, join me as we unpack the crucial...
Published 05/08/24
In today’s episode, we’re redefining our relationship with money and how our subconscious beliefs often hold us back in business and in life. While exploring the impact of money mindset, I'll share personal insights into how past experiences and instilled beliefs can create a cycle of fear, overthinking, and stagnation.  There are strategic methods to break free from these destructive patterns. If you're ready to transform how you perceive and interact with money, this is the episode for...
Published 05/06/24
Hello friends! Today I have the privilege of sitting down with the incredible Julia Broome—a trailblazer who transitioned from social media manager to a much-sought-after educator and coach in the digital content realm. In this episode, Julia shares her journey from interning at Soho House to creating her own innovative brand "SOSH."  She highlights the crucial role of engagement, maximizing the strategic use of Instagram stories, and delivering content that not only resonates but also...
Published 05/01/24
Today we have the incredible Sean Cannell joining us for a truly RAW conversation about the essence of building your brand through video content. Sean's insights are indispensable for anyone at the beginning of their journey or looking to up their game. We’ll be diving into the world of video podcasting, YouTube strategies, and how to seize the opportunity for multi-platform reach. Sean, the brains behind the Think Media empire, walks us through his own evolution from church videos to the...
Published 04/29/24
In today’s very special episode I’m sharing the power of specialization and finding your niche. As we celebrate our podcast’s seventh anniversary, we're not only reflecting on our journey but also on how you can refine your business's focus to make a meaningful impact and increase revenue along your journey. I'll share the importance of having a clear, valuable offer and aligning it with your audience's desires. I'll talk about the process of crafting this offer, identifying your ideal...
Published 04/24/24
Hello friends! Today we're diving into a powerful discussion that's all about staying true to your passion and leveraging it for growth in the ever-evolving online world. I'm thrilled to walk you through five transformative steps that I have personally used to resonate with, reengage, and profoundly impact my community. We’ll discuss how these steps can expand your influence, skyrocket your audience, and establish you as a profitable global leader. I’ll share strategies that will propel...
Published 04/22/24
Today we’re thrilled to have Stefanie and Caleb Rouse sharing their incredible shift from teaching to creating a full-time lifestyle brand. Discover how they catapulted their social media reach from 40,000 to a staggering 140,000 followers in just 3 months and made their personal brand a resonating success. Their secret? A strategic pivot through the "Pitch It Perfect" program, guiding them to confidently monetize their influence and secure lucrative brand deals. Overcoming fears and...
Published 04/17/24
Ready to land brand deals regardless of how many followers you have? In today’s episode I’m sharing the secrets to successful pitching using the "shine structure", a strategic framework designed to craft winning pitches that prioritize a brand's needs and position you as their ideal partner.  It's about strategy, and focusing on the RIGHT numbers. By focusing on value and proactive engagement, you can unlock brand partnerships regardless of follower size. I believe in the power of starting...
Published 04/15/24
In today’s very special episode, I’m joined by our dedicated Pitch It Perfect students who share their journey, from handling vague company responses to landing a single $2k brand deal! We'll discuss strategies like patience and persistence in follow-ups, and how important it is not to take rejections personally. My students bring up the ever-important question of how to strike the right balance between paid partnerships and selling their own services. Together, we explore the art of...
Published 04/10/24
Welcome back friends! Today’s episode is the continuation of our frequently asked questions series where I’ll further expand the conversation around brand building, social media strategies, and leveling up your influence.  I’ll be tackling everything from growth tactics on Instagram to mastering your pitch for dream partnerships, niching down without getting boxed in and why taking a digital break can lead to the creative breakthrough you’ve been looking for.  If you’re ready to connect...
Published 04/08/24
Today’s episode is part one of a very special two-part series where I deep dive into some of our listeners' most engaging questions. If you’re eager to turbo-charge your social media presence, you’ll most certainly want to tune in as I’ll be sharing proven strategies on how to grow your following and land those coveted brand deals in just 30 days, even if you're starting with a modest audience and juggling a hectic content creation schedule. I’ll let you in on the secret to crafting a...
Published 04/03/24
Welcome back friends! In today's episode, we're diving into the incredible journey of Taryn Newton. From a fashion-focused blogger and mother of two to a powerhouse of influence with a burgeoning six-figure content creation business, Taryn joins us to share the highs and lows of monetizing her passion while balancing her roles as an HR leader and devoted mom. In this candid conversation, Taryn reveals how she embraced her authentic self to forge genuine connections with her audience,...
Published 04/01/24
In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all.  We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat...
Published 03/27/24
In today’s episode we’re joined by Meg Young, a seasoned professional in the field of PR and influencer marketing. With an extensive background from top beauty agencies in New York to leading PR for notable cosmetics brands in Los Angeles, Meg brings a wealth of knowledge to the table. Her consultancy, Meg Young Media Group, reflects a deep understanding of the industry she's shaped over the years. In this episode, we navigate the complexities of influencer partnerships and the evolution of...
Published 03/25/24
Hello my friends! Today I had the pleasure of chatting with Indie Lee who shares her unique narrative of personal resilience that led to the rise of her clean beauty brand, Indie Lee. Indie shares her story of transitioning from finance to founding a skincare line that prioritizes safe, effective ingredients. Triggered by a personal health scare, she embarked on a journey that led her from homemade concoctions to the shelves of renowned retailers like Ulta and Nordstrom. She reveals the...
Published 03/20/24
In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media." Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity'...
Published 03/18/24
About this episode: In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous...
Published 03/13/24
In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.” Together, we'll explore the importance of quality content over follower count, strategies for initiating...
Published 03/11/24
In today's episode, we're diving into Cortney LaCorte’s journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer. Cortney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience. We...
Published 03/06/24