In today’s very special episode I’m sharing the power of specialization and finding your niche. As we celebrate our podcast’s seventh anniversary, we're not only reflecting on our journey but also on how you can refine your business's focus to make a meaningful impact and increase revenue along your journey. I'll share the importance of having a clear, valuable offer and aligning it with your audience's desires. I'll talk about the process of crafting this offer, identifying your ideal...

Hello friends! Today we're diving into a powerful discussion that's all about staying true to your passion and leveraging it for growth in the ever-evolving online world. I'm thrilled to walk you through five transformative steps that I have personally used to resonate with, reengage, and profoundly impact my community. We’ll discuss how these steps can expand your influence, skyrocket your audience, and establish you as a profitable global leader. I’ll share strategies that will propel...

Today we’re thrilled to have Stefanie and Caleb Rouse sharing their incredible shift from teaching to creating a full-time lifestyle brand. Discover how they catapulted their social media reach from 40,000 to a staggering 140,000 followers in just 3 months and made their personal brand a resonating success. Their secret? A strategic pivot through the "Pitch It Perfect" program, guiding them to confidently monetize their influence and secure lucrative brand deals. Overcoming fears and...

Ready to land brand deals regardless of how many followers you have? In today’s episode I’m sharing the secrets to successful pitching using the "shine structure", a strategic framework designed to craft winning pitches that prioritize a brand's needs and position you as their ideal partner.  It's about strategy, and focusing on the RIGHT numbers. By focusing on value and proactive engagement, you can unlock brand partnerships regardless of follower size. I believe in the power of starting...

In today’s very special episode, I’m joined by our dedicated Pitch It Perfect students who share their journey, from handling vague company responses to landing a single $2k brand deal! We'll discuss strategies like patience and persistence in follow-ups, and how important it is not to take rejections personally. My students bring up the ever-important question of how to strike the right balance between paid partnerships and selling their own services. Together, we explore the art of...

Welcome back friends! Today’s episode is the continuation of our frequently asked questions series where I’ll further expand the conversation around brand building, social media strategies, and leveling up your influence.  I’ll be tackling everything from growth tactics on Instagram to mastering your pitch for dream partnerships, niching down without getting boxed in and why taking a digital break can lead to the creative breakthrough you’ve been looking for.  If you’re ready to connect...

Today’s episode is part one of a very special two-part series where I deep dive into some of our listeners' most engaging questions. If you’re eager to turbo-charge your social media presence, you’ll most certainly want to tune in as I’ll be sharing proven strategies on how to grow your following and land those coveted brand deals in just 30 days, even if you're starting with a modest audience and juggling a hectic content creation schedule. I’ll let you in on the secret to crafting a...

Welcome back friends! In today's episode, we're diving into the incredible journey of Taryn Newton. From a fashion-focused blogger and mother of two to a powerhouse of influence with a burgeoning six-figure content creation business, Taryn joins us to share the highs and lows of monetizing her passion while balancing her roles as an HR leader and devoted mom. In this candid conversation, Taryn reveals how she embraced her authentic self to forge genuine connections with her audience,...

In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all.  We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat...

In today’s episode we’re joined by Meg Young, a seasoned professional in the field of PR and influencer marketing. With an extensive background from top beauty agencies in New York to leading PR for notable cosmetics brands in Los Angeles, Meg brings a wealth of knowledge to the table. Her consultancy, Meg Young Media Group, reflects a deep understanding of the industry she's shaped over the years. In this episode, we navigate the complexities of influencer partnerships and the evolution of...

Hello my friends! Today I had the pleasure of chatting with Indie Lee who shares her unique narrative of personal resilience that led to the rise of her clean beauty brand, Indie Lee. Indie shares her story of transitioning from finance to founding a skincare line that prioritizes safe, effective ingredients. Triggered by a personal health scare, she embarked on a journey that led her from homemade concoctions to the shelves of renowned retailers like Ulta and Nordstrom. She reveals the...

In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media." Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity'...

About this episode: In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous...

In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.” Together, we'll explore the importance of quality content over follower count, strategies for initiating...

In today's episode, we're diving into Cortney LaCorte’s journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer. Cortney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience. We...

Today's guest is someone that I have long admired. She is such an inspiration to her community and dedicated to helping us all lead healthier lives. Jen Esquire is not like any fitness influencer out there. She found her niche in the fitness world as a doctor of physical therapy and uses her social media platforms to share educational videos on how to maintain mobility, increase strength, and prevent pain throughout the body. She is a former gymnast and Pilates instructor, and her vision is...

Today, I had the pleasure of chatting with Janessa Storlie about her incredible journey of self-discovery and personal growth that led her to create a thriving online community: The Connection Chronicles.  In this episode, Janessa opens up about her struggles with loneliness, finding her authentic self, and the profound impact The Brand Accelerator program had on not only her business but her self-acceptance as well. She also reveals the missing piece that helped her effortlessly communicate...

Today, we are diving deep into the concept of alter egos and how they can transform your performance and mindset. And I cannot think of a better guest to discuss this with than Todd Herman, renowned coach for elite performers, who has mastered the art of tapping into the power of your alter ego to overcome self-doubt, unleash your true potential, and achieve success in any area of your life. Todd's expertise comes from years of working with athletes, leaders, and entertainers, helping them...

In this episode, I had the pleasure of chatting with the incredible Stacey Asis, a content creator and wellness enthusiast who has experienced tremendous growth and transformation in her journey. Stacey opens up about her struggles with finding her niche and shares how she eventually discovered her unique value proposition (UVP) through my Brand Accelerator program. This eventually helped her develop her brand, refine her messaging, and attract an engaged community! But the best part? Stacey...

In this episode, I had the pleasure of chatting with someone whom I consider to be an Instagram icon, and that is none other than Tezza Barton! In this conversation, Tezza brings us along her journey into the influencer world, how she found her unique style by focusing on her love for creating visual content and storytelling, and how all this eventually led to her becoming one of the first influencers in the space to monetizing her brand! Tezza also talked about the challenges faced when...

In this episode, I had the honor of chatting with Marianna Hewitt, veteran influencer and co-founder of the renowned Summer Fridays skincare brand. Tune in as Marianna gets up close and personal with us and lets us in on her early days of blogging and YouTube to her rise in the creator economy as an influencer, which ultimately led to her successful launch of the Summer Fridays brand.  We also talk about the evolution of content creation, choosing the right platform as a content creator, and...

Welcome back friends! Today, we’re diving into the art of smart spending in your business. We’re going to break down the basics of where to place your hard-earned cash and, more importantly, how to overcome your fear of spending money. I’ll be sharing 3 key considerations to factor in anytime you’re deciding to spend money in your business, as well as 3 main areas I would focus my spending on coming into 2024. And if all this money talk is making you nervous, then make sure you stick to the...

Today, we’re going to take a deep dive into the world of business growth and brand development! While there are countless strategies out there to choose from to accelerate your brand growth, I’m going to break this all down into a 6-step formula that is simple, foundational, and easy to follow, but is also incredibly powerful for your brand when you put it to action.  I’m going to walk you through this formula step by step so that you can get started on setting that strong foundation for your...

Hello my friends! Today’s conversation is with none other than renowned business and life coach Kelsey Murphy. Having been featured in publications like Forbes and Business Insider and worked with major brands such as Lauren Conrad, Kelsey spills the beans on the small but powerful steps she took to get from an introverted advertising professional to the owner of her now successful coaching business.  Kelsey and I talk about the importance of embracing who you are (including your...