Today we discuss the importance of cover images for Instagram reels, with Adam Mosseri explaining that while they help on a marginal level for profile aesthetics, they don’t significantly impact reach. The episode also discusses Meta's decision to discontinue the Spark AR platform, with insights from Andrew Bosworth, Meta's CTO, about the technical reasons behind the pivot and future plans for mixed reality development, plus an interview with Lindsey Gamble, Creator Economy Expert.