Episodes
Recently, Threads made their API publicly available. This means other apps could connect to Threads. Amanda Marochko works at a Staff Product Manager at Buffer, a social media scheduling tool that now supports Threads. Listen to her discuss how they integrated Buffer and Threads, plus we discuss all the things you didn't know Buffer could do.
Published 07/19/24
Instagram rolls out the ability to add up to 20 audio tracks to a reel, plus works on testing a Super Like to be used once every 24 hours. We talk Instagram's new plan to bring researchers in to understand the problems teens encounter while using the platform, and Mark Zuckerberg shares his plan to build an audience from scratch.
Published 07/17/24
Adam Mosseri's Ask Me Anything is always filled with great questions and today is no exception. We discuss the most successful feature of Threads, what to do if your reach is falling, and if carousels or Reels are better for reach. We also dive into what Instagram could be doing better, and what they're trying to do to help creators.
Published 07/15/24
YouTube has announced a ton of new Shorts tools, and the team stops by to share the info, plus answer a question about if Shorts could ever be longer than 60 seconds. Also, the Instagram @creators account shares tips on keeping your sanity while making content, plus Adam Mosseri shares the platform's plans to focus on short-form video.
Published 07/11/24
Recently I went to a Threads meetup and the Meta team was there with swag. I want to give away this swag to one listener. Also we discuss a Taylor Lorenz articles about Threads and the YouTube Trending Topics report which has some amazing statistics.
Published 07/09/24
It's Threads 1 year anniversary! We dive into some new Instagram updates, including things Instagram is testing and has rolled out, and the CEO of Meta, Mark Zuckerburg, shares where he thinks the Creator Economy is going.
Published 07/05/24
The fact that TikTok lets you download videos without the watermark says they realize that you prefer to create videos in the TikTok app, and you shouldn't be penalized on other platforms for that. We also discuss Threads having a 1 year anniversary while hitting 175 million monthly active users, and Adam Mosseri drops a tip about how to create content to be shared.
Published 07/03/24
Last week's VidCon sounded exciting but I was not present, mostly because no one invited me. If you were there, would you mind sharing an audio clip about your experience that I could play on the show? In today's episode I share a clip from the VidCon Instagram Algorithm presentation, and Adam Mosseri dives into questions about followers.
Published 07/01/24
Good news - Buffer finally supports Threads! Also Threads has a Fediverse update, Adam Mosseri shares some tips on when to check your Instagram insights, and a lot of TikTok news, including their efforts to fight their legal battle in the US. Support the show by subscribing through Patreon at the link below!
Published 06/27/24
Good news - you can now listen to this show ad-free by subscribing through Paetron! The link to get started is in the show notes. Today we dive into Adam Mosseri's Ask Me Anything, talking about how to block or restrict people on Instagram, how long to wait after posting before checking insights, and where Instagram can support links (bio and Stories only!)
Published 06/24/24
TikTok expands it's in-app Taylor Swift Experience, I explain how the TikTok Creator Search Insights tool works, Instagram rolls out Live Broadcasts for Close Friends only, and NY State takes steps to keep kids safe from algorithmic feeds on social media.
Published 06/21/24
Today we talk about a billionaire's plan to buy TikTok to make a more open internet, ByteDance launches a Close Friends sharing app called "Whee", the Threads API begins to roll out, Instagram Creator Insights are visible to brands, and the @Creators account explains how hashtags work!
Published 06/18/24
Adam Mosseri was interviewed by Colin and Samir, and essentially said "there's no point to paying Creators on Instagram if they were going to create that content anyway". Something is fundamentally broken here and I don't like it.
Published 06/16/24
Today we discuss BeReal, a photo sharing app that was popular about 2 years ago, and just sold for $500 million. We also get into an Instagram @Creators account post discussing if the performance of your current content affects your future content, and a clip from Adam Mosseri explaining why carousels can perform better than Reels.
Published 06/13/24
Today's episode features a clip from the TikTok Privacy team to help you take control of your comments and DMs, plus Adam Mosseri's Ask Me Anything clips include information on the top 3 things Creators should know, underrated features for Creators, and the best ways to use Notes.
Published 06/10/24
Facebook wants to win over Gen Z, Instagram tests ways to share Reels with smaller groups - friends, and non-followers - before sharing with everyone. Instagram has also improved carousels to support multiple image sizes (finally!). Additionally, Sarah Frier, author of "No Filter: The Inside Story of Instagram" stops by. (As always, links to everything in the show notes.)
Published 06/08/24
TikTok denies rumors it's building an alternative algorithm for US users, but sources inside the company say otherwise. TikTok also gives small businesses a comprehensive guide to getting started on the platform. Instagram provides updates to Broadcast Channels, the @Creators account explains why asking for engagement is not a good idea, and Adam Mosseri explains about not replying to comments for an hour after posting.
Published 06/05/24
Instagram @Creators account says having Calls to Action in your posts are not allowed. But what about ManyChat? Instagram quickly removed the @Creators video. Also featuring Ask Me Anything questions and answers from the head of Instagram, Adam Mosseri.
Published 06/03/24