Episodes
Today on the show, we have an update on YouTube Shorts over 60 seconds, plus the YouTube Creator Insider team shares news on Gifts, Jewels, and Hype. Facebook changes its primary metric to views, the Instagram team begins to roll out a way to reset your recommendations, and Threads adds custom feeds to the pull down in the app.
Published 11/21/24
Today on the show, Adam Mosseri, the Head of Instagram, discusses when to use Broadcast Channels, their plans for Story Highlights, and what to do when you're stuck for creative inspiration.
Published 11/18/24
Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kirsti Lang at Buffer sharing their findings from 2 years of Instagram engagement data.
Published 11/15/24
In this episode, the YouTube Creator Insider account shares an update on longer shorts, plus a new feature to link a Short to an upcoming Livestream. Additionally Adam Mosseri, the Head of Instagram, talks Branded Content and preventing Creator burnout.
Published 11/12/24
What President Trump getting re-elected could potentially mean for TikTok, and Nycole Hampton stops by to talk influencer marketing strategy, and how to reach out to brands effectively.
Published 11/10/24
Is LinkedIn video part of your strategy? It should be. Today Lindsey Gamble stops by to explain why, and Adam Mosseri, the Head of Instagram, answers questions about Carousels vs. Reels, plus what to do if your content is getting less views than previously.
Published 11/06/24
Today's episode features an announcement from the Head of Instagram, Adam Mosseri, about updates to the DM Inbox on Instagram, plus some insights from the YouTube team on tagging products in Shorts and busting a myth about views.
Published 11/03/24
Today on the show, Adam Mosseri gives a ton of valuable info on Stories, including when to use Stories and what can affect the video quality, along with details on Meta AI, Meta Business Suite, and more.
Published 10/28/24
Today's episode gets into the new features on YouTube Shorts, including longer video lengths, poll stickers, and real-time analytics breakdowns by content format. Additionally, we hear from Chelsea Bradley on the importance of authentically expressing one's unique voice and avoiding generic phrases, especially when writing for a competitive market. She emphasizes the value of concise, informative captions that clearly communicate the message and differentiate the brand.
Published 10/27/24
The YouTube team is introducing a bundle of new features for their platform, such as immersive channel pages and a cleaner landscape experience, as well as user-requested functionalities including collaborative playlists, sleep timers, and variable playback speed. Meta is also testing video selfies as a way for users to verify their identity and regain access to compromised Facebook and Instagram accounts, using facial recognition technology that deletes data immediately after comparison.
Published 10/23/24
Today's episode includes Adam Mosseri, the head of Instagram, commenting on the advantages of using carousels for Instagram posts, the inclusion of music to increase reach, the potential for monetizing Reels, and how to increase visibility by cross-posting content between platforms.
Published 10/21/24
This episode discusses updates to YouTube Shorts, Instagram, and Threads, including the ability for Shorts to now be up to three minutes in length and Instagram's new digital business card feature. Also we get into key takeaways from a Business Insider article about Threads, Meta's new conversation app, including the importance of real-time engagement, the lack of plans for direct messaging, and tips for optimal posting times.
Published 10/16/24
Today's episode features a new survey for listener feedback (with an opportunity for 10 listeners to get a $20 Amazon Gift Card!) plus the Head of Instagram, Adam Mosseri discusses putting emails in captions, default sound settings, the removal of features, editing thumbnails, rearranging carousels, collaborations, scheduled content, and the use of watermarks.
Published 10/14/24
Today is World Mental Health Day, and TikTok has partnered with Headspace to offer free mental health support to 20,000 Creators - the only problem is, I don't see a way to sign up. Also we talk Threads news, and Joey Kushinski from the SmartPost App stops by to explain their product and how to get started using a scheduling tool
Published 10/10/24
There are two major updates you need to know: YouTube is expanding Shorts' duration to three minutes, which is significant for creators cross-posting content on multiple platforms, and Facebook is introducing features aimed at simplifying event planning by integrating Instagram and allowing SMS and email invitations. We get into Adam Mosseri's AMA about creator fatigue, offering advice on managing burnout and retooling content strategies when growth stalls, emphasizing the importance of...
Published 10/07/24
Instagram launches a new "Best Practices" section in the professional dashboard, aimed at helping creators optimize their content by providing tips on reach, engagement, and monetization. Lindsay Gamble stops by to highlight a new TikTok feature, "Flip Stories," where creators can hide exclusive content that followers unlock, creating new opportunities for engagement and audience interaction.
Published 10/03/24
Instagram has announced a new signature sound for reels, and the head of Instagram answered several questions on his Ask Me Anything. The new sound is meant to be short and punctuated, and it will be added to the end of every reel that you download. Adam Mosseri, the head of Instagram, also discussed his role as the spokesperson for Instagram and the challenges of leading both Instagram and Threads.
Published 09/30/24
Today on the show, we discussed Meta's new products and features announced at Meta Connect. Mark Zuckerberg unveiled the Meta Quest 3S, a high-quality mixed reality headset for $299. He also introduced Meta AI, a multimodal AI model capable of understanding images and text. Additionally, Zuckerberg announced new AI features for Reels, including automatic dubbing and lip syncing. Finally, he showcased Meta's first AR glasses, Orion, which are currently in development.
Published 09/26/24
Today, we discuss insights from Instagram head Adam Mosseri’s recent "Ask Me Anything," covering topics like the importance of shares and saves in the Instagram algorithm and Instagram's new teen account privacy features. We also explore the optimal video lengths for Reels and how Instagram’s ranking system differs between the feed and Reels, with shorter videos often being more engaging for attracting new followers.
Published 09/23/24
This episode covers major updates from YouTube’s latest creator event, focusing on features like AI-powered tools for comments, dubbing, and content ideation, alongside the introduction of a “Hype” feature to boost smaller creators. It also highlights Instagram's new teen safety measures, including automatic private accounts for minors, and strategies for leveraging stories to retain followers while using Reels for growth.
Published 09/18/24
This AMA includes Adam Mosseri's responses to various user questions, including whether editing a post affects its reach and why Instagram Reels might get more views on Facebook. Plus we get into the benefits of switching to a creator account and insights on using music in profile.
Published 09/17/24
This episode covers TikTok's new role as the official road jersey sponsor for the NHL's Washington Capitals and explores how this partnership might strengthen TikTok's position in the U.S. amidst potential government bans. It also highlights TikTok's and Instagram's new "delete and re-edit" features, which allow users to correct posts after publishing, as well as updates on Instagram's testing of carousel mode for Reels.
Published 09/13/24
Today we discuss the importance of cover images for Instagram reels, with Adam Mosseri explaining that while they help on a marginal level for profile aesthetics, they don’t significantly impact reach. The episode also discusses Meta's decision to discontinue the Spark AR platform, with insights from Andrew Bosworth, Meta's CTO, about the technical reasons behind the pivot and future plans for mixed reality development, plus an interview with Lindsey Gamble, Creator Economy Expert.
Published 09/10/24
Today on the show, we discuss Meta's new update for third-party interoperability between WhatsApp and Facebook Messenger, a feature mandated by the Digital Markets Act. We also dive into TikTok’s new safety tools for young users, Instagram's ability to turn carousel posts into Reels, and the latest DM photo editing features
Published 09/06/24