Today on the show, we talk about some updates to Instagram's DM Inbox including stickers (ick) and location sharing (yes!). We also dive into what the Head of Instagram, Adam Mosseri, shared in his recent Ask Me Anything, answering questions all about Reach. Does posting a Reel to your Stories effect reach? Why do some posts get more reach than others? Find out answers to those questions and more in today's episode.