Discover the importance of e-commerce personalisation and how tailored experiences can enhance customer engagement, boost conversion rates, and foster loyalty. If you found this episode helpful or would like to learn how we can support your brand, feel free to reach out! Visit https://www.syte.co.za/contact-us for more information. We’d love to help you grow! Chapters 00:00 Introduction to Personalization in E-commerce 01:32 Understanding the Importance of Personalization 02:52 Key Personalization Strategies for E-commerce 06:22 Effective Personalization Techniques 10:01 Dynamic Pricing and Currency Conversion 11:59 Leveraging Purchase History for Personalization 13:08 Advanced Personalization Techniques 14:54 Conclusion and Call to Action