Rachel is Head of Internationalisation & Localisation at Canva. Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere. Since it was founded in 2013, Canva has grown into a unicorn and one of Australia’s most famous tech companies. Rachel has been at Canva for over 4 and a half years, so she’s overseen an incredible period of international growth as Canva now reaches over 60M MAU in 190 countries and over 100...

Robyn Larsen is an International Growth and Marketing UX leader at Shopify. She’s a front-end developer, entrepreneur, and speaker, and advises numerous startups across multiple industries and frequently mentors women in tech and STEM. In addition to the work she does at Shopify, she teaches Zero to Launch workshops for entrepreneurs through Embrk. Shopify powers over 1.7 million businesses in more than 175 countries, and in this interview, I had the chance to ask Robyn all about her...

Jeff Paine is a Co-founder and Managing Partner of Golden Gate Ventures, an early stage technology venture capital fund based in Singapore. Golden Gate Ventures currently has over US$175 million under management and has made investments in over 45 companies since 2012 across Southeast Asia. Jeff also started and manages the Founder Institute incubator in Singapore. Since 2010 the Founder Institute has graduated over 100 companies in Southeast Asia and Japan, and he received the Director...

This episode is a crash course on entering Europe from Robbie O'Connor. Robbie had led the local charge for Google, Dropbox, Asana, and now Notion, and in this interview, he reflects on the best practices he's learned first hand, from setting up the team, segmenting the continent, and localizing the go to market approach. We also discuss how each of these things have evolved, and what's coming next. Below is the full list of topics we cover: What Notion does, and the responsibilities...

Ron Schneidermann is the CEO of AllTrails, and has been building technology that helps people enjoy the outdoors for over 15 years. He's an accomplished entrepreneur and a hands-on leader who devours data and isn't afraid to veer from the standard startup playbook. Many of the folks listening know AllTrails as the outdoor app that helps you find the perfect activity for your preferences, and once you’re there, you can take advantage all sorts of detailed maps to keep you on the trail, even...

Nataly Kelly is currently the VP of Localization at Hubspot. As most are aware, Hubspot is one of the foremost CRM platforms out there in market, and for context on their global presence, they have over 4500 employees across 11 global offices, and serve over 113,000 customers in over 120 countries. Nataly has been doing amazing work in international business for over 20 years, from localization and translation, to research, consulting and advising some of the largest companies in the world on...

In this Episode, my guest is Abe Smith. Abe is currently Head of International at Zoom, where he oversees the business, AKA spreading happiness, globally in EMEA, APAC, Japan and Latin America. Over the past few years and throughout the pandemic, Abe has overseen an unprecedented amount of growth and challenge, as Zoom has become a verb and as the technology has taken a central role in the daily lives of businesses, governments, schools, and individuals all around the world. Prior to taking...

In this episode, Ana Guzman shares her journey starting from El Salvador, moving to the US for university, driving Squarespace's early international expansion team, and then founding International Mastermind and a bilingual education company. She goes deep into the cross-functional effort and pre-work that her team at Squarespace undertook to properly localize their product and message for the German market, and shares lots of valuable learnings and hindsight from this experience. See below...

In this episode, Talia Baruch provides a masterclass on how to properly localize a company's Vision, Mission, Value Prop, and product experience, and why it's so important to take on a global-ready mindset from the start. She goes into dozens of real world examples of how companies including LinkedIn, Evernote, Starbucks, and Coca-Cola adapted their approach in order to succeed overseas. Below is a chronological list of topics we cover with links to external resources. Enjoy! The ParlamINT...

Hello and a very warm welcome to this inaugural episode of the International Expansion Podcast!  On this podcast, we talk with the people responsible for taking their companies into new international markets. They share their best practices, what they got right and wrong, and valuable hindsight so that we can all learn from their experience. In this episode, Tariq Mahmoud describes what it takes and means for Reddit to enter new markets. He also shares some of his learnings from taking on...