Summary In this episode, the hosts discuss higher education and non-traditional career paths, as well as the role of social media in independent artist marketing. They start by talking about viral trends on TikTok and how artists can capture that virality. They then discuss Jojo Siwa's recent rebranding and the mixed reactions to her new music. The hosts also highlight successful artist marketing strategies on social media, including the use of captions and live performances. They mention artists like Artemis and Haley Knox who have gained popularity through their authentic and relatable content. The episode concludes with a discussion on the benefits of signing with smaller indie labels. Support this podcast at — https://redcircle.com/the-jasmine-ortiz-show/donations