Yvonne Telford launched her fashion brand when her online audience asked "where can I get your skirt?" The answer was you can't, it's a one-off and Kemi Telford was born to make more, creating clothes for women to take up space in. Yvonne has grown the brand to be stocked in John Lewis and featured in Vogue thanks to her masterful customer service. Her clients really are part of a community of people she celebrates on social media and invites to call her on the phone, anytime.  In this episode we discuss, finding yourself - after getting lost in motherhood putting yourself first why we must talk to our customers and not lose sight of who we are serving Instagram (don't we always)  and deciding how big to grow or small to stay I think you're going to love it. CONNECT Follow Yvonne on Instagram: https://www.instagram.com/yvonnekemitelford/ Follow Helen on Instagram: https://www.instagram.com/_helen_perry_/ Want more creative marketing help? Get my newsletter The Switch, it's read by thousands of people every week click to sign up here. And thanks always to Suz at @story_publishing for producing the show.