This week, the story of an online subscription product that really, really works: London Writers Salon. In the early weeks of the pandemic (shudders) when the world had barely heard of Zoom (imagine) Matt Trinetti and Parul Bavishi started hosting free online accountability sessions for writers. Their popularity grew fast and organically and within weeks, a global community of writers was meeting daily - to keep one another company and get their work done.  Three years on, LWS is a thriving membership business (the end of the pandemic didn't dim it's popularity with lonely writers) and Matt joins us to discuss,  the loneliness of writing and the power of accountability subscription business and ambition (he wants a castle for writers!) CONNECT Find out more about London Writers Salon here: https://londonwriterssalon.com. Follow Matt on Instagram here: https://www.instagram.com/mtrinetti/. Follow Helen on Instagram here: https://www.instagram.com/_helen_perry_/. #JustBloodyPostIt is produced by Suz at @story_publishing.