Welcome to a special bite-size episode of The Just Bloody Post It Podcast!  Through the summer, we're revisiting some of my favourite conversations from the past 6 seasons, all perfectly condensed for your listening pleasure (imagining you, headphones in, on a sun loungers somewhere perfect 🏝). In this year's Bite Size series, each show has its own word or intention. They represent key learnings from each conversations and also what the show stands for - all the things we love and are important to us. This week's word is: Creative. And our guest for this episode is the acclaimed style editor and author, Erica Davies.  We chat about how (despite all its downsides) Instagram still serves as a crucial creative outlet for Erica - where she shares and expresses her passion for clothes and home decor. What makes her account stand out is her brilliantly personal touch, making it feel like an intimate personal magazine. Not surprising given her background as a former fashion editor for the Sun newspaper. Listen to hear how her genuine enthusiasm inspires what Erica shares and creates and how she interacts with her (sizeable 200k) audience. It's clear why so many brands are eager to collaborate with her. Want more? Click here to listen to our longer conversation. CONNECT Follow Erica on Instagram here: https://www.instagram.com/erica_davies/ Follow Helen on Instagram here: https://www.instagram.com/_helen_perry_/. This show is produced by Suz at Story Publishing.