*mind your ears, one minor swear* In this episode, we're asking the question, "How much do looks truly matter when you're branding your business?" with The Brand Stylist, Fiona Humberstone. Fiona's a creative director and brand strategist. She partners with entrepreneurs, to transform their business objectives into captivating visual assets. Making sure the right customers feel exactly how they should when they come across your products. Beyond her hands-on work with brands, Fiona also runs workshops and courses to share her knowledge with creative founders. And she's written and published two bestselling books, “How to Style your Brand” and “Brand Brilliance.” Listen to dive into the world of aesthetic branding with us, as we discuss Fiona's journey through Instagram and business-building. We also get into a juicy chat about income-boasting and defining what success really means. LET'S CONNECT Fiona's Instagram https://www.instagram.com/thebrand_stylist/. Helen's Instagram https://www.instagram.com/_helen_perry_/. Want more more marketing inspiration? Click here to get my weekly newsletter The Switch, for creatives who are promoting their work online. This show's produced by Suz at Story Publishing.