Nathan Johnson seeks to help the South Asian community create lasting health transformations. A self-proclaimed "fat kid," he became a personal trainer by accidentca and has found his niche with the South Asian population. It was a pleasure talking about fitness and business with him and I know you'll find this episode helpful as well.  What you'll hear:   How he niched down to this particular demographic (2:23) Challenges with South Asian and Indian cuisine (3:32) Dietary habits and cultural influence (5:49) Popular diets and nutritional philosophies (8:01) Client profiles and his coaching approach (15:47) Cultural dynamics and communication strategies (20:10) Practical strategies for dietary adherence (29:57) Weight training and other physical activity (44:18) Nathan's future plans and engagement with the community (52:54)   Where to learn more:   Instagram YouTube   If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!