If you've been following me for a while, you know how strongly I feel about extreme caloric restriction and how important it is to reverse diet. For this episode, we welcome guest Joe Hoye, who knows his way around reverse dieting and how crucial it is to healing from chronic undereating. It was a pleasure to have him on the podcast and I know you'll learn something from this episode.    What we discussed:    Joe's journey into fitness and coaching (2:11) Challenges and the unexpected success he found in coaching middle-aged women (5;24) The importance of reverse dieting (8:46) Navigating the nuances of dieting and nutrition (16:01) Reverse dieting protocols and encouraging clients to embrace a long-term sustainable approach to health and wellness (22:50) The role of regular strength training and exercise (26:26) Emphasizing a holistic approach to fitness and considering all aspects of health and well-being (38:23) Joe'd business model and client engagement (46:32) Strategies to attract new clients and the importance of personal connections and building trust (49:09) Generous giveaway offer ((52:56)   Where to learn more:    Hoye Fit Giveaway   If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!